bake - July 2020 - 25

Rather than
using 'apple
ﬂavor' in an
apple donut,
bakers should
use real apple
to bring that
ﬂavor to life."
Elena Taylor, senior director, wet
ingredients for Dawn Foods

groups are regarded as key
inﬂuential groups on the issue
of clean label.
"All demographic groups are
directly affected by traditional
and clean label ingredients," Rees
says. "In particular, Millennials and
Generation Z consumers both
demand transparency and the
desire for cleaner processing
as part of food manufacturing,
preparation and delivery."

JOHN UNREIN

In search of comfort
Right now, consumers are
purchasing items that provide
them with a sense of comfort, and
that are safe to eat, authentic, real
and fresh, Corbion's Sargent says.
One of the ways they make these
purchase decisions is by examining label claims and looking
for ingredients they recognize.
This gives consumers the security of knowing these items are
good for them, and, in the case

Retail bakeries continue to push the envelope
by offering more unique ﬂavors that are
derived from clean-label sources, including
peanut butter and berries.

of packaged bakery items, that
they're fresh and free from contaminants, staleness and mold. Products
consumers perceive as being fresher
are considered healthier and better
for them.
"We recognize that clean label
isn't just a trend anymore," Sargent
says. "It's become an expectation
for many consumers that their
products have recognizable ingredients without chemical-sounding
names. At the same time, we
also have to meet the goals and
formulation requirements of our
customers and suppliers who may
need their clean-label ingredients
to perform certain functional tasks
in their applications - anything
from freshness, consistency,
dough tolerance, sliceability,
volume and more - in addition
to meeting the demands of their
own consumers."
Clean-label options that don't
perform as well as traditional ingredients can impact the appearance
of baked goods, decreasing the
desirability of clean-label products in the eyes of consumers,
Sargent says.
"While creating solutions that
meet these varied needs is challenging, we've put a lot of effort
into ensuring our portfolio is robust
enough to fulﬁll the requirements
for simpler, cleaner ingredient
labels, solve formulation challenges
and allow our customers to deliver
on taste and quality," she says.

Bake Magazine Digital Special Report  3 | Volume 1 | bakemag.com

25

http://www.bakemag.com

bake - July 2020

Table of Contents for the Digital Edition of bake - July 2020

bake - July 2020 - 1
bake - July 2020 - 2
bake - July 2020 - 3
bake - July 2020 - 4
bake - July 2020 - 5
bake - July 2020 - 6
bake - July 2020 - 7
bake - July 2020 - 8
bake - July 2020 - 9
bake - July 2020 - 10
bake - July 2020 - 11
bake - July 2020 - 12
bake - July 2020 - 13
bake - July 2020 - 14
bake - July 2020 - 15
bake - July 2020 - 16
bake - July 2020 - 17
bake - July 2020 - 18
bake - July 2020 - 19
bake - July 2020 - 20
bake - July 2020 - 21
bake - July 2020 - 22
bake - July 2020 - 23
bake - July 2020 - 24
bake - July 2020 - 25
bake - July 2020 - 26
bake - July 2020 - 27
bake - July 2020 - 28
bake - July 2020 - 29
bake - July 2020 - 30
bake - July 2020 - 31
bake - July 2020 - 32
bake - July 2020 - 33
bake - July 2020 - 34
bake - July 2020 - 35
bake - July 2020 - 36
bake - July 2020 - 37
bake - July 2020 - 38
bake - July 2020 - 39
bake - July 2020 - 40
bake - July 2020 - 41
bake - July 2020 - 42
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https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
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https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
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