bake - July 2020 - 30

Puratos is enhancing online capabilities.

PURATOS

customers to produce reduced
sugar baked goods with no loss of
ﬂavor, texture or product appeal.
"AB Mauri is ready to partner with
Amyris and leverage its expertise
in biotechnology for the beneﬁt of
our industrial baking customers,"
Prendergast said.
Purecane™ Brand Sweetener,
also known as fermented sugarcane RebM, is a zero calorie, zero
glycemic sweetener.

FUTURE INSIGHTS
We asked industry leaders their thoughts on how they see the importance
of clean label campaigns growing, and where does it go from here?

Nicole Rees

Bill Hanes

Kathy Sargent

Product Director
AB Mauri North America

Vice president, marketing & strategy
Lesaffre

Director of global market strategy
Corbion

Millennials and Generation Z
consumers both demand transparency. It's about a cleaner process
overall. Now, science and biotechnology are no longer equated with
'Frankenfood', as younger, male
influencers welcome even the
genetic modification processes
that makes their workout recovery
drinks and energy bars functional
but still question the need for
genetically-modified foods like
corn chips. This positive movement
shows that when consumers care
enough to ask questions, it provides
an opportunity for our industry to
respond with both information
and ingredient solutions that will
both match expectations and are
received favorably.

According to ReportLinker, the
clean label trend is still rising. The
clean label ingredients market is
projected to reach $64.1 billion by
2026, growing at a CAGR of 6.8%
from 2019 to 2026. We will continue
to emphasize the development of
clean label solutions.

We think fermentation is leading
to some interesting innovations, as
consumers become more focused
on things like gut health. It's leading
to some new ﬂavors, more natural
baked goods and new sourdough
applications.
With shopping habits in a tilt
due to the coronavirus pandemic,
Nielsen data from April 2020 show
us that consumers are shifting from
the perimeter of the store to the
aisles.
However, what we do know is that
with consumers facing so much
uncertainty, they are purchasing
bakery items that can keep in their
pantries for longer periods of time
and those that are packaged by
brands they recognize and trust.

30

Elena Taylor
Senior director, wet ingredients
Dawn Foods

Looking ahead, we anticipate that
clean label sweets will grow in
popularity - including icings, cakes
and donuts. In fact, we believe that
clean label will likely emerge as a
new norm. Consumers will expect
that products are free from artiﬁcial
ingredients or additives.

Bake Magazine Digital Special Report  3 | Volume 1 | bakemag.com

http://www.bakemag.com

bake - July 2020

Table of Contents for the Digital Edition of bake - July 2020

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https://digital.bakemag.com/sosland/bake/bake-march-april-2023
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https://digital.bakemag.com/sosland/bake/bake-september-october-2021
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https://digital.bakemag.com/sosland/bake/bake-july-2021
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https://digital.bakemag.com/sosland/bake/bake-march-april-2021
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https://digital.bakemag.com/sosland/bake/2021_01_01
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https://digital.bakemag.com/sosland/bake/2019_03_01
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http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
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http://digital.bakemag.com/sosland/bake/2017_04_01
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