bake - July 2020 - 35

the same as the synthetics, where
one color works in many different
products. With natural color, there
are many variables, and you need
to know how all the ingredients in
your icing or dough will react with
plant-based color. Some colors are
heat-stable; others are not."

Innovations for today
TruColor serves as your "natural
ingredient solutions" partner to help
you learn how to most effectively
use natural colors for your speciﬁc

application. A "tru" American
innovation, they are dedicated to
providing a healthy alternative to
synthetic ingredients with artificial preservatives. TruColor Natural
Colors are free of FD&C dyes, free
of artiﬁcial preservatives and free
of "Big 8" allergens including milk,
eggs, ﬁsh, crustacean shellﬁsh, tree
nuts, peanuts, wheat, and soya.
TruColor also has free of Genetically
Modiﬁed Organisms (GMO) options.
"We initially became aware of the
potential dangers of the artiﬁcial

preservatives and synthetic food
colors because one of our kids was
diagnosed with autism," Whann
explains. "We looked for any way to
improve his health including through
his diet. When we analyzed what
we were eating, we found an astonishing amount of questionable and
suspect ingredients in the food we
consume daily."
"We were asked by our friends
in the decorating community for
natural colors," he continues, "and
we brought to bear our extensive
experience in the food and color
industry to focus on manufacturing
and offering a natural healthy
alternative."

The cutting edge
TruColor stands on the cutting edge
of the natural food color development. The company has literally
spent years developing its natural
colors and is dedicated to providing
a healthy alternative to synthetic
food colors made with artificial
preservatives.
"Our colors are for the baker,
the chef, and the home decorator,"
Whann explains. "Tru Color's goal
is to position ourselves to help
everyone learn how to use natural
colors. We are actively sourcing
new and better raw materials and
processes. We do not use artiﬁcial
preservatives, and our colors are
made with natural and sustainable
ingredients, to keep them stable and
give them a longer shelf life than
any other natural product."
Bake Magazine Digital Special Report  3 | Volume 1 | bakemag.com

35

http://www.bakemag.com

bake - July 2020

Table of Contents for the Digital Edition of bake - July 2020

bake - July 2020 - 1
bake - July 2020 - 2
bake - July 2020 - 3
bake - July 2020 - 4
bake - July 2020 - 5
bake - July 2020 - 6
bake - July 2020 - 7
bake - July 2020 - 8
bake - July 2020 - 9
bake - July 2020 - 10
bake - July 2020 - 11
bake - July 2020 - 12
bake - July 2020 - 13
bake - July 2020 - 14
bake - July 2020 - 15
bake - July 2020 - 16
bake - July 2020 - 17
bake - July 2020 - 18
bake - July 2020 - 19
bake - July 2020 - 20
bake - July 2020 - 21
bake - July 2020 - 22
bake - July 2020 - 23
bake - July 2020 - 24
bake - July 2020 - 25
bake - July 2020 - 26
bake - July 2020 - 27
bake - July 2020 - 28
bake - July 2020 - 29
bake - July 2020 - 30
bake - July 2020 - 31
bake - July 2020 - 32
bake - July 2020 - 33
bake - July 2020 - 34
bake - July 2020 - 35
bake - July 2020 - 36
bake - July 2020 - 37
bake - July 2020 - 38
bake - July 2020 - 39
bake - July 2020 - 40
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bake - July 2020 - 42
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