bake - July/August 2020 - 28

them to easily create shipping labels and send

"One of the things I'm currently
working on is a custom shipping
box that will eliminate the use of
packing peanuts, cutting down our
footprint, and reducing the labor
involved in packing a shipment."
Courtney Cowan, owner/baker at Milk Jar Cookies

order update emails to customers.
"As with everything, our system has evolved
over time," Cowan says. "We used to hand type
each shipping label into the UPS website. As
that side of the business grew, we could invest
more resources into streamlining the process. We
are currently doing a full rebuild of our website
to improve the user experience and efficiency
on our end."
As for the art of shipping, the owner has
witnessed enough videos of how packages are
handled to know that it would be imperative
to package the cookies in a way that protects
them well.
The packaging she developed lends itself
very easily to this, so it was a matter of ﬁnding
the right shipping containers and carriers that
would make the process as smooth as possible
for both Milk Jar and the consumers.
Understanding the carrier's fees and policies
are very important to ensure it stays a proﬁtable experience.
"I've learned a great deal in this area over the
last few years, which has increased our profitability," Cowan says. "One of the things I'm
currently working on is a custom shipping box
that will eliminate the use of packing peanuts,
cutting down our footprint, and reducing the
labor involved in packing a shipment. It also
promises to be an even more fun unboxing
experience for the recipients."
Gaining popularity
By 2015, the bakery owner started hearing more
frequent stories from friends would overhear
people talking about Milk Jar and how much
they loved it.
That pleased Cowan to great lengths.
One of her favorite stories originated from
her aunt who - while attending a dinner party
in Fort Worth, Texas - shared the story from a
woman she overheard talking about ordering
cookies from Los Angeles and calling them
"the best cookies she'd ever eaten." The cookies
came from Milk Jar.
The owner also started noticing they were
now shipping regularly to all 50 states, and the

28 < JUL-AUG 2020 | bakemag.com

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