bake - July/August 2020 - 39

earlier this year for a new cohesive brand vision and co-brand

coronavirus has limited travel for families. One ice cream com-

experience, bringing the fresh-baked cookies and homemade

pany in Los Angeles has found a tasty way to bring different

ice cream concepts together in one destination.

parts of the world to customers.

The ﬁrst store featuring the integrated branding opened in

Wanderlust Creamery's menu, which rotates month-to-month,

Columbia, S.C., with curbside pickup and delivery currently be-

is inspired by global travel. July offerings included an ube malted

ing offered due to the coronavirus pandemic. In addition to ice

crunch ﬂavor inspired by the Philippines, a violet marshmallow

cream cookie sandwiches, other sweet treats offered include

ﬂavor inspired by Southern France, a passionfruit cacao ﬂavor

Create Your Own Cookie Shakes, Ice Cream Double Doozies, and

inspired by Brazil and a sticky rice and mango ﬂavor inspired by

Cookie and Cheesecake Brownie Sundaes. The "Unlimited Mix-

Thailand.

Ins" Marble Slab Creamery is known for has been reimagined to

Dairy-free is becoming an integral part of sweet offerings to

"Free Mix-Ins," and the customization Great American Cookies is

cater to people with that dietary concern. According to The Na-

known for now extends to all cakes and cookies.

tional Restaurant Association's annual survey of chefs, which

The latest sweet treat from Insomnia Cookies' CookieLab, a

looks to identify food and beverage trends for the coming year,

new R&D Department for cookie innovation, arrived just in time

the top trending snacks and sweets for the year include dairy-

for National Ice Cream Day on Sunday, July 19. The Monster'wich

free ice cream.

takes the brand's popular Cookie'wich to the next level by mix-

One solution to is to use alternative milks. Trader Joe's re-

ing a crushed cookie and up to two toppings in ice cream, then

cently introduced its own strawberry-ﬂavored oat milk fro-

sandwiching it in between two warm cookies.

zen dessert for the dairy-free fans out there. It features an

An unconventional item that can be used for ice cream sandwiches is waffles. This interesting variation on the ice cream

oat milk base that is dotted with almond brittle and candied
strawberries.

sandwich comes courtesy of Dallas-based waffle shop Press

Another way to make your ice cream stand out is with ice

Waffle Co. Vanilla ice cream is sandwiched between two of Press

cream pops. You can use creative shaped pop molds for unique

Waffle Co.'s Liege waffles. Guests can also select one sauce of

designs that match your bakery proﬁle. For instance, new donut

their choice, including Nutella, cookie butter, or caramel, to top

and pretzel shaped pop molds from kitchenware and bakeware

off their sandwich.

company Lékué are stackable and easy to ﬁll. The ice cream

"Ice cream is the most refreshing dessert when it's hot out,

pops unmold in seconds since the molds are made of platinum

so what better idea than to combine it with our famous waf-

silicone. The molds peel away from the ice cream, keeping the

ﬂes?" says Bryan Lewis, co-owner of Press Waffle Co. "We've

shape intact and hands clean.

been working on perfecting this idea for a while, and we are now
ready to amaze our guests with this sweet summer special!"
Storytelling can play a major role in product design. Desserts
are an escape, and one that is especially needed right now as the

The molds stack ﬂat, horizontally, saving space and making
them more stable in a full freezer. Each pop comes with a newly
designed stick that curves upward like a "u" to better hold the
round shape of the donut and the pretzel.

bakemag.com | JUL-AUG 2020 > 39

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