contents 06 07 12 38 40 51 FEATURES 12 22 32 51 A NEW REALITY MILK & COOKIES CRISIS RESPONSE CAKENOMICS A new online ordering platform from Dawn Foods is a convenient way for you to order all your bakery products. This news reflects growing demand for online solutions. Milk Jar Cookies delivers fresh cookies to customers across the nation. As a twist, the bakery offers gourmet ice cream, as well as Broguiere's Farm Fresh Dairy milk. In New York City, bakeries needed to figure out how to keep everyone safe if they planned to stay open in what would become the epicenter of a global pandemic. Cake decorating artists and related businesses are monitoring how to adjust product lines and spaces to ensure safety with COVIDcompliance. DEPARTMENTS COVER CHOCOLATE / COLLABORATIVE CREATIONS / JOURNEYMAN BAKERY 06 Management 38 Sweet Goods 07 Technical Corner 40 Breads 08 Practical Marketing 46 Pastries 10 Equipment Innovations 36 Cakes 66 Formula of the Month When Courtney Cowan got her start in retail baking with the opening of Milk Jar Cookies, she not only opened a storefront in Los Angeles, but also an online delivery service. Over the past five years, online ordering has increased from 20% of the bakery's revenue to 50%. Photo courtesy of Milk Jar Cookies the voice of bakery and pastry milk & cookies SPECIAL DELIVERY Milk Jar Cookies plots a growth track A NEW REALITY Dawn's online ordering ushers in future Cakenomics WEDDING CAKES ARE SPLASHING WITH COLOR RESPONDING TO CRISIS New York City retailers battle back JULY/AUG 2020 bakemag.com 04 < JUL-AUG 2020 | bakemag.comhttp://www.bakemag.com http://www.bakemag.com