bake - July/August 2020 - 54

"Why shouldn't the bride or groom have an exquisite
cake just because they can't have milk or gluten? "
Alternative tiers
Non-cakes have been on Knot's radar for a while, but they'll officially
take over this year. This means alternative tiers crafted in everything
from waffles and donuts to cheese
wheels (perfect if you and your partner prefer savory over sweet). 
Understated textures
It's all in the details. To be more
specific, you'll be seeing cakes
with a focus on unique textures in
the fondant or frosting-whether
you want it to emulate concrete or
another material like velvet. 
Structural designs
There's nothing wrong with a cake
that, well, looks like a cake. But this
year, plan to see more confections
with architectural, structural designs
that'll have your guests asking, "Your
baker actually made this? How?"
Floating tiers
Impressive cakes that look like
they're doing balancing acts will
take the spotlight. Whether they're
floating on flowers or 3-D shapes, a
floating cake done right is nothing
short of magical. 
Single level
A single-tier cake is the pinnacle of
chic minimalism. Worried it won't be
able to feed all of your guests? Don't
be-you can have a sheet cake in the
kitchen for extra slices. Also, a simple design doesn't mean the flavor
has to be boring-use it as an opportunity to incorporate fun fillings. 
State of engagement
As wedding plans are put on pause
for hundreds of thousands of couples during the global coronavirus
pandemic, WeddingWire shares the
54

2020

THE WEDDING ISSUE

state of engagement among those
planning weddings this year and
those with future dates in 2021.
Offering a suite of digital tools via
the WeddingWire app for planning
whenever, wherever, WeddingWire
continues to serve engaged couples
during this challenging time.
Just like weddings have been
postponed, couples are postponing
engagements-for now. However,
as states begin to reopen and social
distancing restrictions are lifted,
WeddingWire anticipates a surge in
engagements and wedding planning. 
"What we're learning from being
in constant communication with our
engaged couples and network of
wedding professionals is that there
is a strong desire to keep the planning momentum moving forward,
as couples and their families plan
highly anticipated celebrations of
love, and vendors prepare for events
to reignite across the country," says
Jeffra Trumpower, senior creative
director at WeddingWire. "The
wedding industry is a resilient one,
and it's no surprise to us that these
professionals are doing whatever it
takes to make planning possible-
and easy-for couples during this
challenging time."
Now, more than ever-and with the
launch of new features to the arsenal-WeddingWire can help couples
get things done from home. These
resources allow couples to plan
productively however they think is
best, from wherever they feel safest,
and are oftentimes the first step in
connecting virtually with the wedding professionals that will create
their special day. WeddingWire's
newly launched tools include:
* WeddingWire 360° Virtual
Venue Tours
* WeddingWire Rescheduler

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Allison Luckman, president of Allie's GF Goodies
bake - July/August 2020

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