bake - September/October 2020 - 102
PROFILES
A
t La Esperanza Bakery & Deli in
Reno, Nev., owners Estella and
Javier Martinez explain their goal
moving forward is to open more bakeries.
Their bakery has been open for 14 years in
business.
Customers rave about the freshness and
uniqueness of their offerings. One signature
item is known as The Eye, which is a pastry
that requires two days to prepare. "People
love the look of it," Estella explains.
They have created a community around
the bakery, she adds, citing their biggest
achievement as making connections to local
customers. "My husband and I have been
surrounded by baking. It is in our family
blood," Estella says. "In Mexico, we are
known for our breads." Most recently, she
shares that creative cakes are the biggest
trend influencing their business. "Cakes are
always getting bigger and crazy."
Martinez loves to bake and make cakes.
She is always trying new ideas on her
cake designs - over time and with lots
of practice, her cake designs continue to
impress the bakery's growing number of
customers.
Her favorite ingredients to work with
include buttercream and gel colors. She is
never afraid to try something new or push
the envelope to create a unique design. She
is naturally very creative.
Martinez is happiest when she is baking
and decorating and is extremely proud of
all they have accomplished.
SEPTEMBER 20
|
PANADERĺA
39
bake - September/October 2020
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