bake - September/October 2020 - 86
PERFILES
E
n La Esperanza Bakery & Deli
en Reno, Nevada, las propietarias
Estella and Javier Martinez explica
que su objetivo en el futuro es abrir más
panaderías. Su panadería ha estado abierta
durante 14 años.
Los clientes elogian la frescura y la
singularidad de sus productos. Un producto
distintivo se conoce como The Eye, que
es un pastel que requiere dos días para
prepararse. "A la gente le encanta cómo se
ve," explica Estella.
Han creado una comunidad alrededor
de la panadería, agrega, y menciona que su
mayor logro fue establecer conexiones con
los clientes locales. "Mi esposo y yo hemos
estado rodeados por la panadería. Está en
la sangre de nuestra familia," dice Estella.
"En México, somos conocidos por nuestros
panes."
Recientemente, comparte que los pasteles
creativos son la tendencia más importante
que influye su negocio. "Los pasteles
siempre son más grandes y locos."
A Martinez le encanta hornear y hacer
pasteles. Siempre está probando nuevas
ideas en los diseños de sus pasteles - con
el tiempo y con mucha práctica, sus diseños
de pasteles continúan impresionando
al creciente número de clientes de la
panadería. Sus ingredientes favoritos
incluyen la crema de mantequilla y los
colores en gel. Ella nunca tiene miedo de
probar algo nuevo o ir más allá para crear
un diseño único. Martinez es más feliz
cuando está horneando y decorando y está
extremadamente orgullosa de todo lo que
han logrado.
SEPTIEMBRE 20
|
PANADERĺA
23
bake - September/October 2020
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