bake - September/October 2020 - 96
W
hat do your customers and
first-time visitors think of your
store? Or more importantly,
your bakery display. Here is a quick and
easy way from BakeMark to ensure that the
image you portray is the image of a business
worthy of their hard-earned cash.
Step out from behind the counter after you
have set your product trays and look at your
bakery display case as if you are hungry for
delicious baked goods. Be sure that what the
customer sees is perfect and tempting, and
that the case is well organized.
* Do you have colorful sprinkles and iced
product on lower racks to appeal to
kids?
* Is your premium product is prominently
displayed for higher ticket sales?
* Is your store's interior glass clean and there
are no loose crumbs or other debris?
* Does your case look professional with the
best presentation possible?
Take some time each week to look at your
shop's exterior through the eyes of an arriving
customer. For instance, stand in the parking
lot and look at your signage. Are your product
posters bright and attractive? Are the windows
clean and the sidewalk free of litter? Do you
have a trash can outside?
After all, your store's outside must reflect
the care you take to provide high quality,
outstanding product inside. You should be
your own best critic.
PURCHASING INFLUENCES
Inside your stores, there are several major
factors that are influencing consumer
purchasing decisions in fresh bakery and other
fresh foods, explains Jonna Parker, principal,
Fresh Center of Excellence for IRI.
"We have more and different mouths to
feed at home than ever before," she says as one
example. New needs and behaviors are surfacing,
in light on strong economic uncertainty. "We
still have a 10% unemployment rate nationally."
Something interesting is happening though.
People are more deeply engaged with food
SEPTEMBER 20
|
PANADERĺA
33
bake - September/October 2020
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