bake - November/December 2020 - 19

SHOPRITE

Elevating
the proﬁle
Grocery innovator ShopRite is
changing the proﬁle of chocolates and perishables with the
unveiling of three "Fresh to
Table" concept stores located
in Greenwich and Burlington,
New Jersey, and Monroe,
New York. The convenient
store-within-a-store format
harnesses ShopRite's 70-plus
years of grocery expertise to
deliver a reimagined retail
destination where customers
can ﬁnd fresh, on-trend foods
and solutions in a variety of
ﬂexible grab-and-go formats.
The seamless in-and-out of
store experience also leverages
a host of digital innovations to
help customers save time.
A "Tasty & Trending" section
highlights on-trend and
seasonal foods, also chosen
by ShopRite chefs and dietitians, to inspire customers to
explore unique and healthy
food options.
Drawing from fresh departments across the store, especially bakery, items change
every two weeks.
"Fresh to Table" combines
the best of ShopRite's
ready-made expertise with
the latest in integrated
technology such as online
ordering via ShopRite's Order
Express app, which allows
customers to order ahead
of time for express pick-up,
or arrange at-home delivery
via DoorDash.
Shoppers can also access
"Fresh To Table" options on
each store's ShopRite from
Home online service.   

Fresh to Table offers a whole new
way to access fresh foods."
Joe Colalillo, chairman and chief executive officer for Wakefern Food Corp.,

have a live experience unlike any
other. The HIN provides leading
insights, analysis and expertise that
provide solutions to engage shoppers with live set merchandising and
enhanced shopping experiences.
"We are going above and beyond
to set up retail partners for success
now and in the future," says Clark.
"It's so important to adapt quickly to
all the changes that continue to take
place this year and we are proud to
be a trusted partner for retailers in
this evolving world, bringing them
the latest insights and results with
paypoint, center store, and innovation to accelerate growth."
Since 2006, Hershey has offered
its Global Customer Insights Center
(GCIC) to retail partners in person

in Hershey, Penn., and in 2018
announced its Mobile Customer
Insights Center (MCIC), an extension
of the GCIC - a 53-foot, expandable
tractor trailer - that takes Hershey's
shopper insights and expertise on
the road to retail partners.
While these two experiences have
enabled retail partners to receive the
latest insights, thought leadership
and retail solutions, the new HIN
will offer up the same great insights
and opportunities that retailers have
come to rely on - but virtually. The
HIN remotely connects retail partners across the country to the GCIC
environments and subject matter
experts, to help ensure they continue
to have the latest shopper insights
and total store expertise available.

bake - November/December 2020

Table of Contents for the Digital Edition of bake - November/December 2020

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https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
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https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
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https://digital.bakemag.com/sosland/bake/bake-may-june-2021
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https://digital.bakemag.com/sosland/bake/bake-march-april-2021
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