bake - November/December 2020 - 30

FUTURE
GROWTH
for signature ingredients
BY J O H N UN R EI N

30

right back to individual planters and
raise producers' awareness of environmental and horticultural issues
around managing plantations.
After being harvested and selected,
the beans are then processed and
reﬁned using traditional techniques.
It takes over six months for these
black non-split vanilla beans to
attain their excellent quality, and
they are monitored with the utmost
care throughout every step in the
process. Traditional skills are used
to sort beans into similarly sized
bunches and bind them with raffia.
Norohy is the only vanilla brand
which packages its vanilla on-site
in Madagascar in order to ensure the
local community beneﬁts from as
much of the value chain as possible.

New leadership at Godiva
Nurtac Afridi has been named
interim chief executive officer of
Godiva Chocolatier, a business
owned by Istanbul, Turkey-based
Yildiz Holding, following the departure of its current leader Annie
Young-Scrivner at the end of
November to pursue another opportunity. Afridi is a board member
of Godiva and chief strategy and
growth officer of Yildiz Holding.
Yo u n g - S c r i v n e r, a f o r m e r
Starbucks executive, led the
premium chocolate brand during
the past three years.

VALRHONA

Signature ingredients in the chocolate and vanilla sectors offer bakeries
and patisseries the unique opportunity to stand apart from the competition and appeal to consumers in
unique manners.
One such example comes directly
from Valrhona Selection, which
continues to bring the best ingredients to pastry professionals.
The company introduces Norohy,
its ﬁrst-ever organic vanilla bean,
now available in the US and Canada
following a successful ﬁrst launch
in Europe. Norohy represents the
highest in quality and traceability,
as well as the brand's commitment
to making the vanilla industry more
ethical, responsible, and respectful
of both people and the planet.
Madagascar is a choice terroir for
growing the world's ﬁnest vanillas. In
addition to a warm, humid climate,
the island's northeastern regions
boast a soil that is rich with organic
matter, making it ideal for growing
vanilla plants. Norohy partners
with organic farmers to purchase
unprocessed green vanilla beans
harvested straight from producers
in two speciﬁc regions, Maroantsetra
and Mananara, in order to ensure
quality and traceability. Norohy's
vanilla beans are organic, not only
out of a desire for a certiﬁcation that
would reﬂect its ethical commitments, but also to trace every bean

Bake Magazine Digital Special Report 4 | Volume 1 | bakemag.com

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bake - November/December 2020

Table of Contents for the Digital Edition of bake - November/December 2020

bake - November/December 2020 - 1
bake - November/December 2020 - 1
bake - November/December 2020 - 2
bake - November/December 2020 - 3
bake - November/December 2020 - 4
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bake - November/December 2020 - 6
bake - November/December 2020 - 7
bake - November/December 2020 - 8
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bake - November/December 2020 - 18
bake - November/December 2020 - 19
bake - November/December 2020 - 20
bake - November/December 2020 - 21
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bake - November/December 2020 - 27
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bake - November/December 2020 - 38
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http://digital.bakemag.com/sosland/bake/2017_06_01
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