bake - November/December 2020 - 31

Powerful Cocoa Notes
This high-quality vanilla has sweet, ﬂoral aromas with powerful cocoa notes. Because of the strong
ﬂavors and aromas of the Norohy vanilla bean, chefs who have been using it since its European
release have noted that they need up to 25% less vanilla to get the same intense ﬂavor in their
recipes. Using a high quality vanilla from Norohy also reduces food waste as chefs can use leftover
pods several times for infusions, and then dry them to make a powder.

"Annie has made significant
contributions to Godiva during
her tenure, like building an exceptional executive committee who
will continue their work to make
Godiva the world's most beloved
and accessible premium chocolate
company," Afridi says. "We thank
Annie for her vision, leadership, and
passion and we wish her the very
best in her new role."
Afridi joined Yildiz Holding
in 2006 as general manager of
corporate strategy and later
advanced to the role of head of
mergers and acquisitions and
business development. She was
named to her current role in 2016,
assuming responsibility for identifying growth opportunities in new
markets, categories and channels
through acquisitions, strategic
partnerships, investments and
restructuring at Yildiz Holding,

which also owns brands including
McVitie's and Ulker.
"At Godiva, we have nearly 95
years of craftsmanship and premium
chocolate expertise," Afridi says. "The
exceptional quality of our products
reﬂects this rich and beautiful heritage, dedication to innovation, and
commitment to using the ﬁnest ingredients. I'm delighted and inspired to
lead such an incredible brand and
to work with this terrific team to
ensure we continue extending our
reach and leveraging our various
channels to deliver on our brand's
purpose - to open people's eyes
to a more wonderful world. I look
forward to working with the team
to expand our omnichannel business, continue putting digital at the
center of all that we do, grow in key
geographies, and, most importantly,
exceeding consumer expectations
and bringing joy to our employees."

About Valrhona Selection
Valrhona Selection brings together leading brands, such as Valrhona, Valrhona
Signature and Norohy, by offering the best of chocolate and pastry ingredients.
Each of them has its own identity, its own history, and aligns with Valrhona
Selection's vision to offer its customers products and services that meet the
needs of all pastry professionals. Valrhona Selection presents a diversiﬁed offering
of carefully sourced and selected products with support for each customer to
encourage inspiration and creativity, as well as a commitment to co-constructing
the responsible pastry industry of tomorrow.
For more information about Norohy vanilla, https://us.valrhona.com/
norohy-vanilla

Bake Magazine Digital Special Report  4 | Volume 1 | bakemag.com

31
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bake - November/December 2020

Table of Contents for the Digital Edition of bake - November/December 2020
