bake - December 2020 - 23

" Let us band together as
an industry and feed
our great country. "
Patti Stobaugh, owner of PattiCakes Bakery in Conway and
RBA board president

Dawn spurs innovation
Within the industry, advanced professional training is offered
by Dawn Food Products in Jackson, Mich. The Dawn Innovation
Studio provides a forum for education and a place to spur
creativity for innovative new products and solve everyday issues.
" We've used our Innovation Studio as a vehicle to work with

high

absorption

many bakers and customers in ways that inspires creativity,
encourages innovation and strengthens collaboration, " says
Melissa Trimmer, senior bakery application chef for Dawn Foods.
One example of this is Dawn's program " Inspired By You, "
which Dawn created with the mission of pushing the boundaries
of texture and ﬂavors and giving customers the ability to create
desserts reﬂective of their style. Pushing said boundaries has
proven to be a fruitful one as bringing different stakeholders to
the Innovation Studio has led to the development of new products including the ﬁrst-ever sourdough donut mix and three
new cake ﬂavors: coconut, honey and coffee.
Most recently Dawn has achieved the following:
*

Developed virtual customer visits with customized, live
online sessions that bring market insights, custom menu
work and culinary master training classes to life

*

Following the virtual customer visits, partnered with Dawn's
local tech teams to ensure experiences include fresh samples
prepared locally following chef Melissa's recipes

*

Launched Dawn's ﬁrst virtual food show that includes recipes,
insights, chef demos and a specialized website to relive
favorite moments as well as access materials post-show

" We plan to continue being a strong, collaborative partner for
bakers, " Trimmer says. " One of our biggest priorities has always
been to partner with our customers to help them grow their
business. The COVID-19 pandemic further reinforced this need
for productive collaboration between suppliers and customers as
we helped support bakeries while they reopened. Our technical
sales reps (TSRs) have also stepped up and used social media
tools and videoconferencing to better assist our customers
during the pandemic. "
To help customers better navigate the new retail terrain, Dawn
provides timely insights into what consumers are looking for,
from investing in bake-at-home kits to ways bakers can capi-

High Gluten Flours:
* Dakota State * Dakota Queen
* Dakota Chief * Empire Builder
* Dakota King * Big 15
North Dakota Mill's high gluten
ﬂours have exceptional mixing
and baking characteristics, and
will tolerate almost any baking
demand. These ﬂours deliver for
the best hard rolls, bagels and
other high-performance doughs.

talize on holiday trends.
" Our goal is to be a reliable partner that will support and
guide them where needed, " she explains.

Discover the North Dakota Difference
Call 1-800-538-7721 * www.ndmill.com
FSSC 22000 C E R T I F I E D
http://www.ndmill.com
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