bake - December 2020 - 36

foodservice

Waffles Go
Waffles are gaining widespread popularity for at least two important reasons: nostalgia and simplicity of preparation.

One prime example is the Devonshire® Premium Belgian Chocolate Chip Waffle, made in Belgium. This waffle features Belgian

US Foods Holding Corp., among others, is witnessing a surge

chocolate chips and crunchy sugar pearls. It is as perfect for a

in waffle consumption and is introducing new products for re-

family-style holiday brunch as it is to serve as a delectable des-

tailers and foodservice operations. Operators can design family-

sert. It's individually wrapped, making it an attractive grab and

style take-out meals to meet increased demand during the busy

go or retail offering as well.

holiday season, and develop a new rotation of on-trend menu
items to help ﬁght menu fatigue whether diners are ordering

Savory options

to-go or dining in.

After gaining huge popularity at the Minnesota State Fair over

" Dining trends have evolved rapidly since the pandemic hit,

the last two years and through a limited grocery presence earlier

and this holiday season is certainly no exception, " explains Sta-

this year, St. Paul, Minn.-based Nordic Waffles is making a major

cey Kinkaid, vice president, product development and innova-

push into the grocery scene, marking a signiﬁcant shift for the

tion, US Foods. " In fact, according to a recent US Foods survey,

business.

restaurants for the upcoming holidays. "
Families are faced with less time and more responsibilities and
want take-out solutions to make family feasts easier. And, at the

A new sausage, egg and cheddar cheese waffle is being introduced at nearly all Lunds & Bylerys supermarkets, and its popular bacon, egg and cheese waffle will now be available at nearly
140 stores throughout the Upper Midwest.

same time, diners have been stuck in a rut and want new, wow-

The new sandwich was created in response to growing de-

worthy menu options that will keep them engaged and coming

mand for its bacon " All Day Breakfast " waffle, introduced in May.

back for more.

Nordic Waffles is challenging the traditional frozen waffle

With 73% of millennials and 71% of households with children

category with its distinct, artisanal Scandinavian style batter,

interested in ordering a holiday family-style meal to-go from res-

comforting savory ingredients and made-by-hand quality. The

taurants during the COVID-19 pandemic, US Foods' new Holiday

growing list of regional grocery stores includes select Lunds &

Scoop offers a variety of family-friendly options.

Byerlys, Cub Foods, Hyvee, Kowalski's, and Festival Foods.

THE WAFFLE QUEEN
Stine Aasland, known as the
" Waffle Queen " in her native
Norway, introduced her authentic
Scandinavian sweet and savory
waffle creations to the United
States in 2016 and quickly
become a Minnesota State Fair
favorite in 2018. The business
soon grew to include a location
at Rosedale's Potluck food hall
and a foodservice offering
with its freshly made waffle
batter and proprietary wafflemaking equipment now sold in
restaurants, coffee shops and
convenience stores in nine states.

36 < NOV-DEC 2020 | bakemag.com

one in three consumers report that they plan to order more from

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