bake - December 2020 - 71
general, en particular los cierres de escuelas
y el trabajo en casa. "
Históricamente, los consumidores
han recurrido a los antojos para sentirse
cómodos y divertidos en tiempos difíciles,
como durante la Gran Recesión, pero este
comportamiento se ha intensificado durante
la pandemia de COVID-19, informa The
NPD Group. Dados los factores estresantes
económicos y de bienestar relacionados con
COVID-19, los antojos indulgentes están
16
PANADERIA | DICIEMBRE 20
jugando un papel aún más importante durante
estos tiempos desafiantes actuales.
El departamento de panadería de la tienda
" aún no ha vuelto a la normalidad, " dijo Todd
Hale, director de Todd Hale LLC, con sede
en Cincinnati, y señaló que esta parte del
negocio ha tenido un rendimiento inferior
durante la c r i s i s . E s t e d e p a r t a m e n t o
puede avanzar a través de nuevos giros
en las tendencias populares anteriores a
COVID-19, agregó.
" Había habido mucha demanda por los
productos de una sola porción como los
bagels o las galletas. Entonces, ¿qué tal más
paquetes de una sola porción? "
Hale evalúa el estado de la industria de
la panificación al aprovechar los datos de
Nielsen y brinda sus perspectivas, con puntos
que incluyen los siguientes:
Minorista de Alimentos: Los supermercados
y los minoristas centrados en el valor han
impulsado el mayor crecimiento durante
bake - December 2020
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