bake - December 2020 - 76
PERFILES
L
a comercialización de su tienda es
crucial para el éxito continuo, y Mi
Tierra, uno de los operadores de
supermercados hispanos más populares
de Ohio, está altamente capacitado para
promocionar su panadería fresca y otros
productos a una base de clientes en
crecimiento en el área.
En Facebook, Mi Tierra publica ofertas
especiales todos los días de panes recién
hechos y pasteles decorados, lo que atrae
a los clientes a entrar a la tienda y ver las
nuevas selecciones.
Toda la panadería está experimentando
un aumento de ventas, incluyendo los
productos para el desayuno, como las
donas, que se preparan a diario y se decoran
con diseños vibrantes.
José Sánchez, gerente de la tienda Mi
Tierra, señala que su negocio de donas está
floreciendo debido a la alta calidad y amplia
selección. Las donas de tamaño grande
están decoradas con gragea Sprinkelina de
BakeMark y una variedad de sabores de
glaseados.
Aproximadamente el 15% de los clientes
de la panadería no son hispanos, un
porcentaje que está creciendo, lo que abre
la puerta a una selección más amplia de
donas. Los panaderos de la tienda, Luis
Pizarro y Alfredo Meléndez, son altamente
calificados y capaces de producir muchos
tipos de panes y pasteles auténticos.
" La gente se queda muy impresionada
cuando ve la panadería y siempre toma una,
al menos, " dice Sánchez.
DICIEMBRE 20
|
PANADERĺA
21
bake - December 2020
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