bake Special Report - Functional Ingredients 2021 - 20

ENHANCING
texture, flavor and
mouthfeel in icings
BY J O H N U N RE I N

20

donuts, and more while getting you
the most out of your investment.
Investing in premium icings helps
your bakery stay on top of consumer
trends. From buttercreme-style to
vibrant options full of color, icings
can improve the taste of your baked
goods as well as increase their value.
Cakes and other creations that are
more stylized and specific to an
occasion often carry a higher price
tag. They also give you a platform for
sharing your team's decorating skills.
If you're looking for a way to take
your everyday cupcakes, cakes,
and brownies and turn them into
special treats, consider inclusions.
Inclusions give your baked goods an
unexpected surprise that will keep
customers coming back, wanting
to buy more. From dried fruits,
chocolate chunks, nuts, and more,
inclusions are simple to use, easy
to store, and provide a big payoff.

Stratas has
shortening
and oils with
reducedsaturates and
made without
hydrogenated
oils so our
customers can
meet those
demands of their
end customers
as well. "
Stratas Foods LLC

Beyond impulse
It is worth noting that fewer
than 30% of consumers report
purchasing treats on impulse alone.
Associated purchasing behaviors
indicate that, while not listed as the
Bake Magazine Digital Special Report  1 | Volume 2 | bakemag.com

EDISPARKLZ

Leading decorating companies help
bakeries stay ahead of the trends.
An innovative solution available
from Lawrence Foods, Decocrèmes
Icings are a great tool to help build
a display that makes an impact.
Ice-N-Set Icings are perfect for
dipping or stringing. These heated
icings have a nice firm set with a
bright shine.
Lawrence Foods features seasonal
favorites that include  Orchard
Fresh Fruit Fillings, DecoCrèmes
Flavored Icings and Crème Fillings.
These flavored icings enhance your
bakery portfolio by providing unique
seasonal and everyday options.
Benefits include on-trend,
rich flavors enhanced
by eye-catching
colors, and no unnatural or unpleasant
aftertaste.
One simple solution to elevate your
cake case is to focus
on glazes, inclusions,
and icings. Dawn Foods
points out these shelfstable staples help you
create flavorful cakes,


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bake Special Report - Functional Ingredients 2021

Table of Contents for the Digital Edition of bake Special Report - Functional Ingredients 2021

bake Special Report - Functional Ingredients 2021 - 1
bake Special Report - Functional Ingredients 2021 - 1
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