bake Special Report - Functional Ingredients 2021 - 34

CONSUMER INSIGHTS

LOADED CHEESECAKES
Food delivery platform Grubhub recently looked at data from more
than 30 million diners this year to determine its top trending dishes.
Among those were several comfort foods.
Now the Grubhub team is looking to see which items will lead the
way in the new year. Based on top trending foods on the platform over
the past three years, Grubhub predicts breakfast orders will take off
and veggie options will become more popular. Loaded cheesecakes
rank among the top 10 trends.
The Cheesecake Factory continues to push the envelope with new ﬂavor combinations.

Fruity and functional
Flavors may ﬁt into the plans of those who seek functional health
beneﬁts like immunity because of COVID-19. Nostalgic ﬂavors
also are a source of comfort during the pandemic. Flavors based
on fruits and vegetables may target both the health and comfort
categories.
Comax Flavors, Melville, NY, listed apple, carrot, ginger, blueberry
elderberry, and manuka honey as top ﬂavors under a 2021 ﬂavor
trend called immunity boost. The ﬂavors may be used in applications such as baked goods and confections.
" Individuals are turning to food and beverages with functional
ingredients to stay healthy, " said Catherine Armstrong, vice president of corporate communications for Comax Flavors.

34

Honey on the rise
The sweetener made by Mother
Nature claims the number one
spot among Americans as their
most preferred sweetener. The
ranking, revealed in the National
Honey Board Consumer
Attitudes & Usage Study 2020,
asked consumers to choose
their favorite from among
several common sweeteners,
including white sugar, brown
sugar, several non-calorie sweeteners, raw sugar, monk fruit, and
maple syrup. Honey came out
on top for the ﬁrst time.
According to consumers,
honey rates above other sweeteners in attributes like 'natural,'
'unprocessed,' 'good for the
environment,' 'organic,' 'good
source of antioxidants,' and
'ﬂavorful.'
Honey volume in the US has
nearly doubled since 1986,
from 339 million pounds to
603 million pounds in 2020,
according to data from the
USDA/ERS. The data also show
honey per capita consumption
has grown from 1.79 pounds per
person in 2015 to 1.83 pounds
per person in 2020.

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bake Special Report - Functional Ingredients 2021

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