bake Special Report - Functional Ingredients 2021 - 35

food

permissible indulgences
" One trend we are following closely is a rise in purchases of permissible indulgences, " explains Paula Labine, marketing director,
Baking, Milling & Starch, ADM. " As consumers seek to balance their
emotional and mental health, they are granting themselves greater
license to shop for comfort foods, often in the form of snacks and
baked goods. "
Sugar reduction is also more important than ever as consumers
take a proactive approach to improving their health. ADM's
research shows eight out of 10 consumers are reducing their sugar
intake, with 79% cutting back sugar in bars and snacks and 70% in
baked goods.
In addition, ADM anticipates growing consumer desire for wholesome, nutritious foods will continue to fuel formulations with
nutrient-dense ingredients such as plant proteins and whole and
ancient grains, as well as ingredients that offer functional benefits
like immune function support or digestive health.
" We see that consumers are experimenting with a wide range of
eating approaches, with a preference for lifestyle diets focused on
wellness, sustainability or animal welfare, " Labine says. " Gluten-free
continues to be a lasting trend, enhanced by broader demand for
allergen-free products. Keto is exploding in popularity this year,
signaling a rising desire to address glycemic health concerns.
Vegan and plant-based foods are also highly sought after, so
ensuring baked goods labels reflect applicable claims is key. "

Bake Magazine Digital Special Report  1 | Volume 2 | bakemag.com

they
feel
good
about
The latest Culinary Visions
study in The Mindful Dining
Initiative® focuses on the impact
of the COVID-19 outbreak on
dining habits and preferences
of consumers across the United
States. In this new study over
2,600 consumers were surveyed
to delve into how the pandemic
has impacted the way they eat
today and their expectations for
the future.
" The pandemic has shifted
everyone's eating habits, from
the venues they can access to
the types of meal experiences
available, " says Sharon Olson,
executive director of Culinary
Visions. " With so much in limbo,
consumers are looking for
hands-on ways to regain control
over their food choices wherever
they can. "
The pandemic has made
everyday life something that
is very much out of control for
the vast majority of Americans,
yet the new study shows food
choices and mealtimes are a
source of comfort and empowerment for consumers. 
Consumers are prioritizing
foods they enjoy as the standard
for self-care at mealtime with
74% agreeing that eating food
they feel good about is more
important to their wellness than
watching their weight.

35


http://www.bakemag.com

bake Special Report - Functional Ingredients 2021

Table of Contents for the Digital Edition of bake Special Report - Functional Ingredients 2021

bake Special Report - Functional Ingredients 2021 - 1
bake Special Report - Functional Ingredients 2021 - 1
bake Special Report - Functional Ingredients 2021 - 2
bake Special Report - Functional Ingredients 2021 - 3
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