bake - January/February 2021 - 16
trends takeaway for 2021:
FOCUS on menu items that feature
indulgent ingredients and comfort foods.
CREATE KITS that allow customers to bake,
decorate and share their food experiences.
taking over the local Cupid Candy Factory business. " I'm
climate, the desire to escape has grown. (1) Consumers
proud to continue the Cupid Candy Factory legacy, and
are more stressed than ever before, with 32% claiming
we will have new products. I want to get over there and
to have severe anxiety. The consumption numbers prove
create more jobs with what I do. I want to reach out in
this to be true. People are turning to food and beverages
new ways, and the potential of internet sales is vast. "
in record numbers. Of those surveyed,
x 26% are eating " comfort " foods
Response strategies
x 16% are stress eating
One key piece to keeping customers coming back and
x 16% are drinking alcohol
to attracting new ones is to stay on top of the trends
x 15% are eating indulgent foods
that are shaping their tastes and choices. Dawn Foods'
With this uptick in consumption and with a focus on
insights experts have researched the top trends to under-
comfort and indulgence, be sure to work these items
stand COVID's impact, and they have turned them into
into your menu. Think dark chocolate, rich cream fill-
insights you can use as you plan for the New Year and
ings, and other cues that take people to a stress-free
a new approach to selling and succeeding.
moment of escape.
People are Relaxing and Unwinding with Food
#Eatertainment Takes on New Meaning at Home
Using a sweet treat as a reward is nothing new. Dawn's
Dawn's #Eatertainment trend focuses on the experiential
trend " Blissful Indulgence " underscores its drive to
aspect of food and the desire for people to share, post,
disconnect with food, wanting a momentary escape
New attitudes are driving new consumer dining habits.
RICH PRODUCTS
from reality with an indulgent sweet. In this year's COVID
16 < JAN-FEB 2021 | bakemag.com
http://www.bakemag.com
bake - January/February 2021
Table of Contents for the Digital Edition of bake - January/February 2021
bake - January/February 2021 - 1
bake - January/February 2021 - 1
bake - January/February 2021 - 2
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https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
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https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
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