bake - January/February 2021 - 20
your bakery, on social media, and even with local news
" This pandemic is accelerating what already was
outlets if you have something truly unique. Customers
going to happen, " says Colton Grebe, vice president of
will be happy to support you in their efforts to help local
Grebe's Bakery. " We offer fresh quality donuts in great
businesses thrive.
packaging. "
Tim Metcalfe, president and co-owner of fourth-gener-
Health Has Never Been More in Style
ation, family-owned Metcalfe's, says the challenge lies
The Dawn Foods trend " Enlightened Eating " tells us
in how to prepare.
that consumers are willing to pay more for food that is
" For everybody in food distribution, this has been
free of additives and artificial ingredients and that fuels
unprecedented, " said Metcalfe. " We have best sellers, but
their bodies while supporting a healthy lifestyle. This
fringe items are out of stock. We have 3,500 local items.
trend has taken on new meaning in 2020, with health
I have local eggs, local meat, local bakery. Supporting
and immunity being top of mind for most consumers.
local is really beneficial for us. "
In fact, 29% of consumers surveyed indicated that
Metcalfe's specializes in fresh baked breads and
the changes they made in their purchasing behaviors
pastries from 25 local bakeries, more than 500 varieties
to focus more on healthy products would last for six
of artisan cheeses, Boar's Head deli meats, and a large
months or more. And 43% plan to continue to purchase
variety of local and organic produce.
health and wellness products after the pandemic is over.
Other steps included hiring an infectious disease
What does this mean for your bakery? Invest in better-
consultant (dealing with questions like how to maintain
for-you products that are free from additives, artificial
a social distancing plan) and using artificial intelligence
flavors and colors. You can also tout healthier ingredients
(AI) to monitor and manage in-store customer traffic.
like alternative or gluten-free flours, fillings made from
" We are implementing a new thermal imaging system
fruit, additives like super foods, seeds or healthy nuts;
that counts people coming in and out, " Metcalfe says, " so
the list is endless. Dedicating a portion of your case for
we never have queuing in checkout lines. "
baked goods that make people feel good about their
food choices is a smart decision for 2021.
Similar challenges
Metcalfe recognizes that e-commerce had not been
" overly adopted, but that's going to be a huge change.
People have gone there, and I think it's going to stay
that way. "
Grebe's Bakery, Milwaukee, sells ample supplies of 14-ounce
boxes of Grebe's Cruller Bites, a signature item, as well
Individually wrapped
as premium packaged donuts in a variety of flavors to
The idea for individually wrapped donuts came about
retail accounts including local three-store grocer Metcalfe
thanks to the Baker Boy team doing some good old-
Market and Speedway convenience stores.
fashioned customer outreach. At the outset of the
20 < JAN-FEB 2021 | bakemag.com
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bake - January/February 2021
Table of Contents for the Digital Edition of bake - January/February 2021
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https://digital.bakemag.com/sosland/bake/bake-january-february-2024
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https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
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