bake - January/February 2021 - 24

tirelessly toward a product launch at Natural Products
Expo West. By the show's end, according to the company
founders, Dandies had been placed in many Whole
Foods Markets.
Dandies Marshmallows are indistinguishable from
conventional marshmallows. The light and fluffy
" marshies " are perfect for roasting over a campﬁre,
putting in hot chocolate, cookies, crispy treats and more.
Emerging growth ahead
The vegan food industry has witnessed spectacular gains
in the past few years, owing to increasing realization
amongst consumers about the perceived ill-effects on
human health as a result of excessive animal-based food
products. The popularity of plant-based confectionery
is an interesting trend in this regard.
Buoyed by these factors, a recently published market
intelligence study projects that global vegan marshmallows market will grow at over 8% through 2028. These
insights are based on a report on the vegan marshmallow
market by Future Market Insights.
The Vegan Society estimates that demand for plantbased meat alternatives surged by nearly 1,000% across
the United Kingdom in 2017, while 62% of the population
purchased plant-based milk in 2020, and the movement is spreading to the United States. Such trends are
generating credible expansion possibilities for prominent
vegan marshmallow manufacturers.
The surging demand is also attributed to increasing
preference for clean label and GMO-free foods. High
preference for halal and kosher food items is prompting
confectionery giants to offer vegan alternatives.

Chicago's beloved Stan's Donuts is kicking
off 2021 with rose-colored glasses and
making your day brighter by introducing
Pink Hot Chocolate. Created from the same
recipe as the delicious white hot chocolate,
Stan's is choosing to add a pop of color to
the lineup.
Also available, Stan's is introducing the
Hot Chocolate Malt that includes chocolate
malt balls. Both hot chocolates are available
at all Stan's locations for a limited time.
As Chicago's favorite donut shop and the
leader in donut innovation, Stan's finds new
ways each month to bring joy to its fans.

x Global vegan marshmallow market to exhibit value
CAGR exceeding 8% through 2028.
x Premium vegan marshmallows to generate over
half of the revenue share by the end of 2020.
x Vanilla and peppermint top-selling ﬂavors.
x Health and wellness stores to register remarkable
growth, expanding at a staggering 10.4% CAGR
across the forecast period.
x North America to remain the dominant vegan
marshmallow market, surpassing $100 million
U.S. through 2020.
" Increasing demand for clean-label certifications,
including halal and kosher, across prominent regions is
motivating vegan food manufacturers to introduce plantbased marshmallows with unique ﬂavor combinations,
positively driving market growth, " the report states.

24 < JAN-FEB 2021 | bakemag.com

STAN'S DONUTS

PINK HOT CHOCOLATE

http://www.bakemag.com

bake - January/February 2021

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