bake - January/February 2022 - 10

equipment
Are you
EQUIPPED?
ITW Food Equipment Group brands - Hobart, Vulcan, Traulsen
and Centerline - partnered to introduce a six-part video series
called " EQUIPPED " in 2021. EQUIPPED is focused on helping
empower restaurant owners and operators.
Working with StarChefs, this video series provides perspectives
and tips from accomplished restaurant owners to help industry
peers overcome some of the most common operational
challenges. People who subscribed to the series were entered
into a drawing to win a Centerline by Hobart 20 Quart Mixer
(HMM20).
The House of the Rising Buns in Pismo Beach, Calif., was randomly
selected as the winner. House of the Rising Buns owner
and chef Bobby Lynch was excited to learn he had won.
" I never win anything so I wasn't even going to enter, but then
I decided it couldn't hurt, " Lynch says. " When they called to tell
me, I couldn't believe it. This mixer will be instrumental in helping
me increase my bread production and grow my business. "
Lynch started his bakery and sandwich shop almost three
years ago as an extension of the bread baking business he ran
out of his house. He owns one small mixer and says that the
new Hobart mixer will help him to expand his bread making
production.
Lynch makes his popular sourdough bread through an Old
World-style fermentation process. He also produces a brioche
type bun from scratch that he uses for his sandwiches. Both are
sought after in the local community, and the business gets ongoing
5-Star reviews on Yelp.
" As a relatively new small business, I would never have been
able to afford to have this beautiful piece of equipment in my
kitchen, " Lynch says. " Hobart has such a great reputation in this
industry, and I know friends who have had their Hobart mixers
for over 50 years, and they are still going strong. Having this
equipment elevates my business and my confidence in the product
I deliver every day. Thank you, Hobart. "
The new Centerline by Hobart 20 Quart Mixer delivers the
Hobart quality every kitchen wants, and the essential perfor10
< JAN-FEB 2022 | bakemag.com
House of the Rising Buns chef/owner Bobby Lynch is honored for innovation.
mance kitchens need. Features include all-gear transmission,
digital timer and the GearSafe system.
Through the free EQUIPPED video series, subscribers hear
from restaurateurs throughout the United States, providing insights
to help tackle common industry challenges from the perspective
of those who have been there and come out on top in
this ever-changing marketplace.
Key topics include:
* Securing Capital - Chef/Owner Tiffani Faison, Big Heart
Hospitality
* Controlling Costs - Chef/Partner Jamie Young, Sunday
Hospitality
* Staffing and Training - Chef/Owner Ana Sortun, Oleana
* Food Safety - Chef Lucas Sin, Junzi Kitchen & Nice Day
Chinese
* Maximizing Space - Chef/Owner John Sundstrom, Lark
* Serviceability & Support - Restaurateur Ellen Yin, High
Street Hospitality Group
" It has been a difficult year, and those we serve in the foodservice
and hospitality industry have endured many challenges. Regardless
of their struggles, they haven't given up, " says ITW Food
Equipment Group director of marketing Todd Blair. " Their resilience
inspired us to connect with accomplished restaurateurs
and create a video series for which their stories and insights can
be shared, helping fellow restaurant owners and operators move
their businesses forward. "
" Partnering with our friends at StarChefs allowed us to leverage
their knowledge of industry trends, business intel and
fresh culinary inspiration, " he adds. " This collaboration provided
a platform for restaurateurs to speak candidly about
serious topics that impact their industry while providing realworld
insights aimed at helping others in the industry gain a
step up, reducing burdens while increasing productivity and
success. "
HOBART
http://www.bakemag.com
bake - January/February 2022

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