bake - January/February 2022 - 12
example
leader by
St. Pierre's Paul Baker shares valuable insights
for the road ahead.
Paul Baker sees a
bright road ahead
for St. Pierre Group
thanks to ongong
innovations.
BY JOHN UNREIN
Fortune favors the bold. These are the first words
uttered to me by Paul Baker, founder of St. Pierre Group,
during his whirlwind business trip to the United States in
November. Baker is a bundle of positive energy, clutching
his Dangerously Good Ideas handbook (which he updates
daily) and exhibiting an infectiously positive attitude -
full of " Tigger vigor " (in his words).
" Our business model is different, " he begins our
hour-long conversation. " We make our authentic products
in France. From the get-go, we had to freeze the
product. Little did we know what a benefit that would be. "
Back in 2014, even before the company's rebrand
from Carrs Foods to St. Pierre Group (that occurred in
2019), Baker understood what level of effort would be
required to be successful in the challenging new frontier
of the US market, where his company had only begun
to dabble. Baker - a lead-by-example fanatic - hopped
in a Dodge Challenger and drove across the States
to visit with clients and offer them a taste of
something new.
Yet, nothing could prepare anyone for the
" tsunami of challenges " that would arrive
two years ago when Covid-19 became a
household word.
" We lost three-quarters of our stock in
one week - because all of a sudden America
was panic buying. What we realized is that
we were able to service this unprecedented
demand, " he recalls. " But none of us knew
this was going to go on for two years. "
Seasonal fluctuations are normal to the
business cycle. This was new - and quite
challenging. " Consumption has changed.
People want premium foods, " Baker says
adamantly. " The only thing they can do now
is have a really nice meal at home. "
As St. Pierre's business continued to grow
12 < JAN-FEB 2022 | bakemag.com
PHOTOGRAPHY COURTESY OF ST. PIERRE CROUP
http://www.bakemag.com
bake - January/February 2022
Table of Contents for the Digital Edition of bake - January/February 2022
bake - January/February 2022 - Intro
bake - January/February 2022 - 1
bake - January/February 2022 - 2
bake - January/February 2022 - 3
bake - January/February 2022 - 4
bake - January/February 2022 - 5
bake - January/February 2022 - 6
bake - January/February 2022 - 7
bake - January/February 2022 - 8
bake - January/February 2022 - 9
bake - January/February 2022 - 10
bake - January/February 2022 - 11
bake - January/February 2022 - 12
bake - January/February 2022 - 13
bake - January/February 2022 - 14
bake - January/February 2022 - 15
bake - January/February 2022 - 16
bake - January/February 2022 - 17
bake - January/February 2022 - 18
bake - January/February 2022 - 19
bake - January/February 2022 - 20
bake - January/February 2022 - 21
bake - January/February 2022 - 22
bake - January/February 2022 - 23
bake - January/February 2022 - 24
bake - January/February 2022 - 25
bake - January/February 2022 - 26
bake - January/February 2022 - 27
bake - January/February 2022 - 28
bake - January/February 2022 - 29
bake - January/February 2022 - 30
bake - January/February 2022 - 31
bake - January/February 2022 - 32
bake - January/February 2022 - 33
bake - January/February 2022 - 34
bake - January/February 2022 - 35
bake - January/February 2022 - 36
bake - January/February 2022 - 37
bake - January/February 2022 - 38
bake - January/February 2022 - 39
bake - January/February 2022 - 40
bake - January/February 2022 - 41
bake - January/February 2022 - 42
bake - January/February 2022 - 43
bake - January/February 2022 - 44
bake - January/February 2022 - 45
bake - January/February 2022 - 46
bake - January/February 2022 - 47
bake - January/February 2022 - 48
bake - January/February 2022 - 49
bake - January/February 2022 - 50
bake - January/February 2022 - 51
bake - January/February 2022 - 52
bake - January/February 2022 - 53
bake - January/February 2022 - 54
bake - January/February 2022 - 55
bake - January/February 2022 - 56
bake - January/February 2022 - 57
bake - January/February 2022 - 58
bake - January/February 2022 - 59
bake - January/February 2022 - 60
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