bake - January/February 2022 - 16

" We have not had to change or supplement our product
offering with alternative, lower quality replacements. "
Paul Baker, founder of St. Pierre Group
the American Bakers Association's senior vice president,
government relations and public affairs.
Brandy Hanger, director of deli and bakery merchandising
at The Kroger Company, adds, " We have faced
supply chain challenges across the board over the past
year, but bakery, in particular, has proved challenging.
St Pierre hasn't missed a beat in meeting the growing
demand for high quality products and supporting in-stock
in our stores.
" We have not had to change or supplement our
product offering with alternative, lower quality replacements
and we know our stock will be replenished, as
agreed, when we need it, " Baker says. " It's just another
element of what makes working with St. Pierre Bakery
such a positive experience and one of the many reasons
we continue to support the brand in our stores across
America. "
Next phase of development
As St. Pierre Groupe moves into its next phase of development,
Milner will accelerate the international growth,
further nurturing relationships in the USA and exploring
new opportunities to expand the geographic footprint
of the business' brands.
St. Pierre Groupe boasts a retail value of a quarter of
a billion dollars, after substantial growth of its branded
propositions. Its flagship brand, St Pierre Bakery, has
doubled in value in the US over the last two years and
is responsible for establishing brioche as a profitable
sub-category with American retailers.
As non-executive chairman at St. Pierre Groupe, Milner
spent the past three years in a strategic role but will now
implement growth plans internationally as CEO, alongside
the senior leadership team. The appointment is part of
a long-term strategy to bolster the board of directors
with unrivalled experience in US and UK markets.
In 2019, the company was awarded the Queen's Award
for Enterprise in International Trade and it boasts five
years of double-digit growth.
" St. Pierre Groupe is a phenomenal business, doing
bakery differently, " Milner says. " Since joining the business
in 2018, I've worked with the team to achieve incredible
growth. Yet there is still huge potential - it is innovative,
superior quality and branded. The workforce has
increased threefold in 18 months and I'm excited to guide
the team to even greater success. "
Profound impact
The past 12 months have transformed the landscape
for many industries, but the impact of the pandemic on
16 < JAN-FEB 2022 | bakemag.com
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bake - January/February 2022

Table of Contents for the Digital Edition of bake - January/February 2022

bake - January/February 2022 - Intro
bake - January/February 2022 - 1
bake - January/February 2022 - 2
bake - January/February 2022 - 3
bake - January/February 2022 - 4
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