bake - January/February 2022 - 26
bakeries for two days only on Sept. 24-25.
Few bakeries utilize limited-time offers (LTO's) quite
like Sprinkles. In early January, for example, the bakery
offered multiple unique cupcake flavors only available
for a few days.
The Happy New Sprinkle cupcake, available from Jan.
1-5, featured birthday cake filled with nonpareils, topped
with vanilla frosting and finished with nonpareil sprinkles
and a 2022 decoration. The Flamin' Hot Cheetos cupcake,
first introduced in 2018 and brought back for Jan. 10
only for pick-up and delivery of pre-orders, feature
vanilla cake filled with Flamin' Hot Cheetos, topped
with creamy white cheddar frosting and dusted with
crushed spicy Cheetos.
Although specializing in cupcakes, Sprinkles has
expanded its product offerings well beyond that. Cookies,
including a new red velvet cookie that just launched,
and naked cakes have been on the menu for years. The
aforementioned chocolate line debuted in 2021, and
at-home kits were created in 2020 as a response to the
pandemic. These kits supply mixes, recipes, frosting,
sprinkles, decorations, baking cups and spatulas, all to
create a fun activity for individuals and families during
a time when that was needed.
Sprinkles' development team is made up of passionate
individuals from across the food industry, including
26 < JAN-FEB 2022 | bakemag.com
http://www.bakemag.com
bake - January/February 2022
Table of Contents for the Digital Edition of bake - January/February 2022
bake - January/February 2022 - Intro
bake - January/February 2022 - 1
bake - January/February 2022 - 2
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