bake - July/Aug 2022 - 32
cookies
to the forefront
BY JOHN UNREIN
Tower Treats is passionate about gifting. " We believe
even a single cookie can change someone's day, so
why not a half-pound one? " says Kerry Anna Lemasters,
founder of Atlanta-based Tower Treats, which has a very
creative system of distribution.
Individually packaged for maximum share-ability, Tower
Treats are tall, irresistibly addictive peanut butter chocolate
chip cookies, scooped like ice cream. This local treat
is shipped nationwide.
" I started Tower Treats living in New York during the
pandemic. I was inspired by New York cookie culture, "
Lemasters explains. " Our cookies are 3 inches wide, and
I am 6 feet, 2 inches tall. "
New York plays a key role in her story. The cookie culture
inspired the love for oversized treats, while the energy
and drive of the city provided the ambition. With a
background in food and beverage public relations, a love
for everything chocolate/peanut butter and an entrepreneurial
dream, Lemasters brought all her favorite pieces
of NYC back home to Atlanta to create Tower Treats.
And as the effects of the global pandemic began to
slow down, her cookie sales heated up thanks to the
Leading brands are
driving demand
through innovation.
popularity of the unique sweet treats and efficient new
business model. For one, Tower Treats works with Roam,
an Atlanta-based client business similar to WeWork. Roam
assists clients with meetings and deliver to their cafes.
Her next question was how to get cookies into more
hands - and mouths - of customers nationwide. " We
have done very well with corporate gifting, " she explains.
" We work out of a commercial kitchen in Atlanta, and
we hired Laura Cunningham as our chief operating
officer. Once she joined, we got in the business of falling
in love with selling. We are doing a lot of business-toconsumer
sales now. We sell one variety of cookie now,
and I would love to diversify. But we have learned we
need to get streamlined, and one of our main goals now
is new cookie packaging. "
Comeback trail
The Original Crumbs is launching a comeback under the
guidance of the company's original owners. Mia and Jason
Bauer, original founders of Crumbs Bakeshop, are back
to relaunch the iconic brand that pioneered the gourmet
cupcake nearly 20 years ago in 2003, and later helped
32 < JUL-AUG 2022 | bakemag.com
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bake - July/Aug 2022
Table of Contents for the Digital Edition of bake - July/Aug 2022
bake - July/Aug 2022 - Intro
bake - July/Aug 2022 - FC a
bake - July/Aug 2022 - FC b
bake - July/Aug 2022 - 1
bake - July/Aug 2022 - 2
bake - July/Aug 2022 - 3
bake - July/Aug 2022 - 4
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bake - July/Aug 2022 - 26
bake - July/Aug 2022 - DAWN a
bake - July/Aug 2022 - DAWN b
bake - July/Aug 2022 - DAWN c
bake - July/Aug 2022 - DAWN d
bake - July/Aug 2022 - DAWN e
bake - July/Aug 2022 - DAWN f
bake - July/Aug 2022 - DAWN g
bake - July/Aug 2022 - DAWN h
bake - July/Aug 2022 - DAWN i
bake - July/Aug 2022 - DAWN j
bake - July/Aug 2022 - DAWN k
bake - July/Aug 2022 - DAWN l
bake - July/Aug 2022 - 27
bake - July/Aug 2022 - 28
bake - July/Aug 2022 - 29
bake - July/Aug 2022 - 30
bake - July/Aug 2022 - 31
bake - July/Aug 2022 - 32
bake - July/Aug 2022 - 33
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