bake - July/Aug 2022 - 38
madeleines and palmiers for over 35 years, unveiled a
new website last fall and its newly revamped packaging
completes its design update.
" Sugar Bowl was founded in the mid-1980s, and since
then, the founders - five immigrant brothers from
Vietnam - have remained focused on their mission of
bringing consumers the most delicious baked goods
imaginable, " says Robyn Defina, vice president of sales
and marketing, Sugar Bowl Bakery. " While the brand's
core values have remained, it was time to give this
beloved brand a fresh new look. The packaging now
embodies all that we strive to be - a fun, creative and
inspired baked goods company that pays attention to
every detail, and every bite. "
The new packaging is rolling out to stores nationwide
and can already be spotted on shelves in select Costco
stores. Sugar Bowl Bakery creates delicious, perfectly
portioned baked goods with no artificial flavors, colors
or preservatives. Its core offerings include madeleines,
palmiers, brownie bites, Duet Bites® (half brownie bite,
half madeleine), and fritters.
Pop and fizz
The ICEE Company, a subsidiary of J&J Snack Foods
Corp., recently announced its newest sweet treat,
ICEE Sandwich Crème Filled Cookies, exhibiting the
fresh packaging options at the IDDBA show.
Fans can now enjoy the classic pop and fizz of their
favorite carbonated beverage in a delicious crème filled
cookie. Sandwiched between two vanilla wafers, cookies
feature either cherry or blue raspberry ICEE flavored
crème - the same iconic flavors fans have loved for over
53 years. " We are continually innovating at ICEE and are
beyond excited to bring fans their beloved frozen beverage
flavors in a new, fun cookie format, " says Natalie Peterson,
vice president of marketing for The ICEE Company.
38 < JUL-AUG 2022 | bakemag.com
©CHONES - STOCK.ADOBE.COM, ICEE
http://www.bakemag.com
bake - July/Aug 2022
Table of Contents for the Digital Edition of bake - July/Aug 2022
bake - July/Aug 2022 - Intro
bake - July/Aug 2022 - FC a
bake - July/Aug 2022 - FC b
bake - July/Aug 2022 - 1
bake - July/Aug 2022 - 2
bake - July/Aug 2022 - 3
bake - July/Aug 2022 - 4
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bake - July/Aug 2022 - DAWN a
bake - July/Aug 2022 - DAWN b
bake - July/Aug 2022 - DAWN c
bake - July/Aug 2022 - DAWN d
bake - July/Aug 2022 - DAWN e
bake - July/Aug 2022 - DAWN f
bake - July/Aug 2022 - DAWN g
bake - July/Aug 2022 - DAWN h
bake - July/Aug 2022 - DAWN i
bake - July/Aug 2022 - DAWN j
bake - July/Aug 2022 - DAWN k
bake - July/Aug 2022 - DAWN l
bake - July/Aug 2022 - 27
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http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
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http://digital.bakemag.com/sosland/bake/2018_12_01
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