contents 07 08 12 40 58 64 FEATURES 12 MAGIC MAKER Molly Robbins is a featured cake artist who will demonstrate her extraordinary skills during the upcoming IBIE. She will appear at the RBA Bakers Center and teach an IBIEducate session at the event, both on 3D cakes. DEPARTMENTS 06 Management 07 Technical Corner 08 Practical Marketing 10 Equipment Innovations 58 Chocolate & Decorating 60 Cakes 04 < JUL-AUG 2022 | bakemag.com 64 Breads 66 Sweet Goods 67 Pastries 68 Foodservice 82 Formula of the Month 22 IDDBA SHOWCASE At the recent International Dairy Deli Bakery Association show in Atlanta, Georgia, baking experts and instructors shared profitable ideas on how to embrace the new economic landscape. 32 COOKIES TO THE FOREFRONT As the effects of the global pandemic began to slow down, cookie sales at Tower Treats heated up, thanks to the popularity of unique treats and an efficient new business model. working with Roam. COVER BAGEL + SLICE / FONDANT & ICING SOLUTIONS / SAVORY PASTRIES Set to appear at the International Baking Industry Exposition (IBIE) on Sept. 17-21 in Las Vegas, Nevada, cake artist Molly Robbins creates one-of-a-kind custom cakes for her clientele, along with launching a tool/product called Molly's Creature Creator and opening her first retail bakery in Rawtenstall, England. Photography courtesy of Molly Robbins the voice of bakery and pastry Cakenomics Birthday Celebrations The newest cake styles! 72 BIRTHDAYS & BACK TO SCHOOL There is nothing like recapturing childhood memories and embracing the spirit of youth to create special promotions that are designed to increase bakery repeat sales and enhance brand recognition. Magic Maker COMING TO IBIE! Cake artist Molly Robbins COOKIES AT THE FOREFRONT Leading brand drive innovation INFUSING KNOWLEDGE Cannabis baking workshop JUL/AUG 2022 bakemag.comhttp://www.bakemag.com http://www.bakemag.com