bake - July/Aug 2022 - 78

WINNING PROMOTIONS
Lunchbox cakes
The California Strawberry Commission hosted an exclusive " Million
Ways to Love Strawberries " event at the Santa Monica Proper
Hotel in Santa Monica, Calif., to celebrate peak strawberry season,
the unique versatility and love consumers have for the fruit and the
people who grow them.
Dani Flowers, creator of the first Cake Bar in the world and social
media influencer, shared and demonstrated her mini Strawberry
Lunchbox Cakes filled with strawberries.
Celebrity actress, singer and entrepreneur Christina Milian was
there to celebrate all things strawberries and share a special strawberry
version of her beignets from Beignet Box. Other notable food
and nutrition influencers were there to serve guests their strawberry
creations.
" We are excited to host this event and shine a spotlight on the
love that consumers have for strawberries, " says Chris Christian,
Pop of color
Starbucks added a radiant pop of color to the
summer season. The Starbucks summer menu
includes the Cookies & Cream Cake Pop,
which combines chocolate cake with creamy
sandwich cookie buttercream and cookie bits,
dipped in white chocolate coating and finished
with dark chocolate cookie crumb
The newest refreshing beverages to join
the chain's seasonal menu include the bright
and bold Pineapple Passionfruit and ParaPause
78
2022
dise Drink Starbucks Refreshers beverages,
alongside new food items.
" The Paradise Drink Starbucks RefreshFOR
SWEETNESS
Edible and TWIX are teaming up to
encourage people to 'pause for sweetness'
through a new partnership. The
two brands recently announced a collaboration
that features Edible releasing an
extensive line of gifts and goodies made
with TWIX Cookie Bars.
The new line will be available for a
limited time and includes fruit bouquets,
cakes, cookies, brownies, cheesecakes
and more. This is the first time that Edible
has collaborated with another food brand
BIRTHDAY CAKE ISSUE
to do a full product integration into the
Edible line of products.
" We believe that every day is an opportunity
to enjoy a treat for yourself or show
appreciation for others with the surprise
of an Edible product. We're taking 'sharing
sweetness' to the next level with our
TWIX partnership, " says Angela Johnson,
vice president of innovation and merchandising
for Edible Brands. " Over the years,
we've grown our company to offer more
than just fruit arrangements. Teaming
up with TWIX has allowed us to produce
some fun and unique gifts and products
that we're sure our customers will enjoy. "
The collaboration with TWIX is the first
of Edible's " share sweet today " product
partnerships featuring a full product
integration into the Edible line. Highlights
from this inaugural mashup include the
Chocolate Fruit Bouquet, Chocolate
Cake, Premium Cookies, Cheesecake
and Brownie that are all made with TWIX
Cookie Bars. The Edible x TWIX lineup
ers beverage is like sunshine in a cup - the
bright tropical flavors are radiant, happy
and joyful. It's the perfect summer sip for
a little moment of escape wherever you
are, " says Raegan Powell, a senior product
developer from Starbucks R&D who led the
creation of the new drink.
Starbucks is also introducing new,
summer-inspired cold cups, tumblers,
water bottles and more, all of which can be
viewed online. Additionally, Starbucks Rewards
members who bring a clean, personal
reusable cup will earn bonus points and
THE CHEESECAKE FACTORY
bake - July/Aug 2022

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