bake - July/Aug 2022 - 8

practical marketing
Top of the Charts
Yelp recently pulled from its data to find the top 22 bakeries in
the United States and Canada. The review platform identified
businesses in the bakeries category, then ranked those spots using
a number of factors, including the total volume and ratings
of reviews.
The top bakery in the United States, according to Yelp's data,
is Izola in San Diego. The bakery also made Yelp's LGBTQ-owned
businesses " Ones to Watch " list in celebration of Pride Month in
June.
" I love that Izola is a community-driven bakery that focuses
on amplifying the voices of the marginalized! The owners, Jenny
and Jeffrey, are kind and generous individuals who have a dream
of bringing delicious fresh bread and croissants to the masses, "
says one Yelp user who left a review of Izola.
The entire list can be viewed below:
United States
Izola - San Diego
Sugar Dot Bake Shop - Walnut Creek, Calif.
Sweet Delights Key Lime Pies - Florida City, Fla.
Paper Route Bakery - Austin, Texas
The Baking Fool - Garden Grove, Calif.
Hey, Cookie! - San Francisco
Cindy Lou's Cookies - Miami
El Mofongo Restaurant - Hempstead, NY
Chocolate Passion Pastry - Fairfax, Va.
Barrio Bread- Tucson, Ariz.
Pownd Cakes by Jen - Norfolk, Va.
The Local Press Sandwich Bar - Wickenburg, Ariz.
The Foundry Bakery - Maryland Heights, Mo.
The Sweet Life Bakeshop - Philadelphia
Gardenia's Cafe - Gaithersburg, Md.
Boosalis Baking and Café - Centerville, Ohio
Humboldt Sweets - Henderson, Nev.
Canada
Charlotte's Homemade Goodies - Mississauga, Ontario
Au Kouign-Amann - Montréal
Grandma Loves You - Toronto
L'atelier Patisserie - Vancouver, BC
Peaked Pies - Whistler, BC
LABOR SHORTAGE IMPACT
Yelp data shows that while consumers
and restaurants are continuing to
feel the impact of the industry's labor
shortage, many restaurants are also
experiencing an increase in reservations,
as well as high requests for
both indoor and outdoor dining. Yet,
even as on-premise dining picks up,
takeout demand remains high. Yelp
data also reveals that experiencefocused
dining is seeing a pop in new
business openings as people look to
find more unique dining options when
they do go out.
Across the restaurant industry, the
08 < JUL-AUG 2022 | bakemag.com
ongoing labor shortage continues to
be a top challenge facing restaurants.
Yelp data shows that in Q1 2022,
consumers mentioned long waits (23%)
and short staffing (229%) more in reviews
than in Q1 of the previous year.
To address this industry-wide challenge,
many restaurants have continued
to adjust their operating hours, menu
options, available tables and more. As
Americans are increasingly returning
to on-premise dining at restaurants
with more than 13 million diners seated
via Yelp* in Q1 2022, up 48% compared
to Q1 2021, some have embraced technologies,
like Yelp Guest Manager, to
more easily handle front-of-house operations
- automating check-in, managing
waitlists and contacting diners - to
allow hosts to support other areas of the
business. By automating specific steps
in the dining experience, the savings on
labor can be redistributed in other ways
to the restaurant.
In addition to longer wait times,
consumers are also experiencing nearrecord
menu price inflation, and Yelp
data reveals that consumers are conscious
of these price changes.
Review mentions of increased prices
were up 25% in Q1 2022, according to
the survey conducted this year.
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