bake - March/April 2022 - 31
Social media tools
Siciliano at Dawn Foods points out social media is also
a great avenue for bakeries to update their customers in
real-time on hours of operation, new products, recipes
and more. Social platforms, particularly Instagram, are
enhancing features to help business accounts better
promote their offerings. For example, Instagram recently
updated their features to allow unverified and smaller
business accounts to add links in Instagram Stories,
Siciliano explains.
If you have an active social media presence, consider
adding social commerce to your selling plans. Instagram,
Facebook and TikTok's built-in 'Shop' technologies allow
customers to place online orders directly from your store's
profile, removing the friction of requiring your social
community to leave the app to place an order, she says.
Online tools cater to the consumers' increasing preference
for a digital shopping experience. With online
ordering and curbside pickup, bakeries can improve
order accuracy, reduce order processing time, and allow
bakery staff to spend more time on other important tasks
" The past two years of the pandemic have shown the
industry that the consumer habits created during this
time will stick, even when the pandemic is behind us, "
Siciliano says. " Bakeries are seeing that customers still
prefer convenience in the way they shop, such as online
ordering, delivery and curbside pickup. "
As bakery owners work to improve logistics, Dawn
recommends that bakeries hold training for their staff
so that everyone is up to speed and comfortable.
Cybake's Jane Tyler and
Oprah Davidson toast
the company's first year
in the United States.
service
Cash Cow
DELI BAKERY
Another Truckload ofCash Cows
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bake - March/April 2022
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bake - March/April 2022 - Intro
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