bake - March/April 2022 - 8

practical marketing
GRAIN FOODS FOUNDATION
launches new website
The Grain Foods Foundation (GFF) recently launched its newly
updated website, making it easier than ever before for consumers
to access science-based, grains-related nutrition resources.
The new website positions GFF as a trusted advocate for grains
and grain-based products, from enriched grains to whole.
The website is part of a renewed focus on GFF's core mission
to be an educational resource on the nutritional benefits of
grain foods for nutrition influencers, nutrition communications,
the media, and consumers. In addition to the latest in nutrition
research and GFF news, newly added features include:
* A robust database of recipes that come with a stamp of approval
from dietitians. These are recipes that will not only show
how to easily incorporate grains into a healthy, balanced diet but
also satisfy even the pickiest eaters.
* A blog titled " Grain Deep Dive, " showcasing tips and swaps,
quick nutritional grain facts, frequently asked questions related
to grain foods and heart health, weight management, regularity,
gluten-free diets, and healthy aging.
" As GFF continues to thrive as a leader in the grain-based foods
conversation, it was only fitting to have a new website that highlights
all of the great work we have been doing to help improve
the nutrient density of the American diet through the inclusion of
grains, " says Erin Ball, GFF's acting executive director. " Our hope
is that these updates will magnify GFF's voice as a valuable resource
for consumers and key players in the world of nutrition. "
For more information about the foundation, research findings,
and grain foods' role in a healthful diet, visit www.GrainFoodsFoundation.org.
Ode
to Strawberries
California Strawberries is set to amplify strawberries and their
many health benefits via the new year-long, consumer-focused
campaign 'Love, Strawberries.' Inspired by the love and the care
the heart-healthy berry provides, 'Love, Strawberries' is an ode
to California strawberries and the hardworking farmers and farm
workers behind the berry.
Coming in fresh with a new social identity, the campaign will
infuse 'Love, Strawberries'
across their
social channels and
key moments in
the year that will elevate
versatile ways to celebrate and experience the heart-shaped
fruit beyond traditional uses. From partnerships to activations, the
program will take consumers on a behind-the-scenes journey and
will feature the stories of the people who grow and harvest the
berries.
" The 'Love, Strawberries' campaign is designed to tap into and
celebrate the love that consumers have for this vibrant, sweet
and juicy berry, and the millions of ways people enjoy them every
day, " said Chris Christian, senior vice president of the California
Strawberry Commission. " It will also connect consumers
to the farm and illustrate the extraordinary care that goes into
growing California strawberries. "
In support of the 'Love, Strawberries' campaign, California
Strawberries will hold its first ever song contest in search of a
one-of-a-kind jingle for the brand. Beginning April 1, strawberry
enthusiasts will have a chance to be part of the process and
enter their own jingles for a cash prize of $10,000 and a paid
round-trip to California.
Throughout the year, California Strawberries will continue
to orchestrate moments, both in-person and across the @castrawberries
social media platforms, to deliver fun and engaging
programs that educate and underscore strawberries' nutritional
health benefits.
08 < MAR-APR 2022 | bakemag.com
GRAIN FOODS FOUNDATION/CALIF. STRAWBERRIES
bake - March/April 2022

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