bake - March/April 2023 - 28

As consumers become increasingly
aware of the role the food
system plays in the climate crisis,
many are seeking foods with an
improved environmental impact.
Patagonia Provisions is meeting
this rising consumer demand for
climate-friendly foods by sourcing
ingredients that rebuild soil, protect
the health of ocean ecosystems and
otherwise protect the environment.
" Moonshot has achieved impressive
growth by producing and
selling delicious and nutritious
crackers with a materially improved
carbon footprint compared to
industry standard practices, " notes
Paul Lightfoot, general manager of
Patagonia Provisions. " Moonshot's
values and mission are strongly
aligned with Patagonia Provisions,
which made it easy to warmly
welcome their people onto our
team. "
Moonshot was created to be the
first climate-friendly snack brand
with the mission of tackling the
climate crisis through the power
of responsible food supply chains.
Moonshot's main ingredient, wheat,
is grown with regenerative and
organic practices and is traceable
to the farm and field.
What's more, Moonshot designed
a micro supply chain, with its wheat
farmers, miller and manufacturer
within 100 miles of each other,
resulting in a lower carbon footprint.
Patagonia Provisions looks
forward to incorporating this delicious
product and its groundbreaking
business model into the
company moving forward.
" I founded Moonshot with the
vision of using the power of food
to help tackle climate change, "
shares Julia Collins, founder of
Moonshot. " By joining Patagonia
28 < MAR-APR 2023 | bakemag.com
MILK CHOCOLATE ALTERNATIVES
The Hershey Company featured product and packaging innovations
at Natural Products Expo West Show in Anaheim, California,
from March 9-11. Visitors to the Hershey booth and the ONE™
Brands and FULFIL Bars booth at the Anaheim Convention Center
learned more about Hershey's offerings across better-for-you (BFY)
snacking. Product highlights included permissible salty snacks,
protein, no-sugar-added, zero-sugar and plant-based products, on
the heels of the just announced nationwide launch of Hershey's
Plant Based and the new addition of Reese's Plant Based.
" We have a vision to become a leading snacking powerhouse, "
said Jeff Lilla, vice president of sales, Hershey Salty Snacks,
The Hershey Company. " To achieve this goal, we are continually
evolving our sweet and salty portfolio to offer consumers more
choices for more occasions, and we hope to reach a broader audience
as the demand for better-for-you products increases. "
According to research conducted by The Hershey Company's
consumers insights team, which works to understand evolving
consumer needs, 71% of its consumers say that living a healthy
lifestyle is important, 70% of consumers are trying to reduce
their sugar intake and 62% (2021 IFIC report) are looking to add
protein in their diet. Better-for-you confection has seen accelerated
growth for four of the past five years, outpacing the growth of
everyday confection; however, insights reveal those purchasing
BFY confection are also reaching for conventional products.
" We all make food choices throughout the day depending on
the need and occasion, " says Nathan Johnson, director of BetterFor-You
Marketing, The Hershey Company. " Sometimes we reach
for a fully indulgent treat that meets our mental or emotional
wellness needs. At other times we seek better-for-you alternatives
of our favorite brands. Consumers want both BFY and indulgent
snacks and make trade-offs, creating a bow-tie effect. At Hershey,
we are working hard to meet all our consumers' snacking needs
in different ways. "
Thanks to growth driven by the acquisition of Lily's, the Zero
Sugar platform and Brookside and barkTHINS business, Hershey
has steadily gained share of BFY over the past six years.
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