bake - March/April 2023 - 45

Cookie cupcakes
Cheryl's Cookies has announced its
newest creation available online -
cupcakes. The launch of this product
builds on the brand's specially designed,
hand-crafted baked goods
using only the finest ingredients.
" At Cheryl's Cookies, we've spent
countless hours in the kitchen developing
the perfect recipe that will deliver
the taste and flavor that our customers
love, but in a decadent and
mouth-watering cupcake, " says Kara
Jaggers, vice president of merchandising
for Cheryl's Cookies.
" Packed in decorative gift boxes
for everyday occasions and beyond,
each cupcake is individually wrapped
and are a wonderful way to celebrate
friends and family year-round. "
Cheryl's Cookies Cupcakes come
in two classic flavors - chocolate and
vanilla - and each cake is topped with
a dollop of the brand's famous vanilla
buttercream frosting and a mini
chocolate chip cookie.
Available now for shipping nationwide,
Cheryl's Cookies Cupcakes may
be found in 6- and 12-count offerings,
with prices ranging from $39.99 to
$59.99. Themed boxes celebrate different
occasions, including:
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Enjoy Your Day Cupcakes
Birthday Cupcakes
Mother's Day Cupcakes
Celebration Cupcakes
Birthday Cupcakes
Customers can send delicious cupcakes
right to their friends' or family's
front door. Whether you are celebrating
an occasion in person or wish to
honor them from a distance, these
tasty cupcakes make the perfect gift.
These cupcakes come individually
wrapped making them perfect for
sharing at parties.
THE EDDIE
Primera Technology, Inc., a leading manufacturer of specialty color printers,
features the Eddie, the world's first-and-only NSF and GMP-certified edible
ink printer for printing onto cookies and other food items. Eddie makes the
process of printing on to cookies, candy, white chocolate, biscuits, macarons,
and much more. The machine prints a dozen 3.5-inch (89mm) cookies or
other similar-sized items in just two minutes. The included carousel feeder
rotates the cookies to the print position, the printer pulls in cookies one at
a time, prints and sends them back to the carousel - all automatically and
hands-free.
Printed cookies or other food items will be dry and ready for sale immediately
after printing. Printed images are bright, vibrant, smudge-resistant and
even color-matched to ICC Color Standards.
Eddie prints on a variety of foods, including onto certain frostings or
directly onto cookies, biscuits, and more. Although bakeries may want to
develop their own glazes and frostings, for best results, Primera sells a bulk
frosting mix that delivers optimal whiteness and print quality.
Out of the box, Eddie is equipped to print items from 3.0 " to 3.5 " with a
maximum thickness of .75 " . With the purchase of custom trays, that can be
extended to accommodate items from 1.5 " (38mm) to 4.5 " (114.5mm).
Many applications
Personalization is all the rage in today's consumer and B2B markets. Here
are just a few ideas of how Eddie can produce new profits in commercial settings
from bakeries to amusement parks:
Print onto cookies and candy for birthday parties, baby showers, bar or bat
mitzvahs, for Christmas and holiday gifts, and more.
Cookies printed with company logos make a huge impact as trade show
giveaways, or at meetings, and other special occasions.
Wedding planners, hotels, and restaurants are excited to offer custom
printed items for wedding receptions, anniversaries, and other celebrations.
Amusement parks and FFCs can use Eddie to print custom images that
commemorate their patrons' time at the facility. Built-in blue and green colored
lights turn on during printing and can even blink. Crowds will gather,
watching Eddie while the built-in light show complements his performance.
bakemag.com | MAR-APR 2023 > 45
PRIMERA TECHNOLOGY
http://www.bakemag.com
bake - March/April 2023

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