bake - March/April 2023 - 56

creative trends
the latest
I
n the online world, trends come and go at such a fast pace that
you can miss a pastry hype or baking craze in the blink of an eye.
Have you been able to keep track of every microtrend and hype that
popped up in the last year? Test yourself and see how many you can
tick off in the list below.
As reported online from Puratos' innovative Taste Tomorrow,
these are the 2022 hypes you might have missed:
FREAK CAKES
Hip Instagram bakers are opting for a less polished look by
creating cakes that are artsy, maximalist and slightly weird. Think:
asymmetrical designs in unusual colors such as black and blue and
decorated with fresh flowers, spray paint and jelly. The freak cake is
challenging the strict traditions of the patisserie world.
CARTOON CAKE
The cartoon cake is a trompe-l'oeil: it looks like a two dimensioal
drawing, but it's actually a very real cake. The use of classic
birthday cake designs, bright colors, black lines and white accents
all contribute to the illusion. But there are also versions that imitate
one large piece of birthday cake. It's a relatively easy design that
achieves maximum effect.
PLANT-BASED SNACKS
Plant-based pastry, chocolates and baked goods are hardly niche
anymore, rather it's a trend that producers simply have to cater
to in order to stay relevant. Did you know 1 in 3 consumers buys
plant-based food on a weekly basis? Vegan products meet the
contemporary consumer's desires. They want foods with health
benefits and foods that are ethical.
Find out just how pleasant plant-based pastry can be with this
creamy and fruity cupcake.
THE NEWEST HYBRID: BAKLAVA CHEESECAKE
Combining two products consumers know and love is almost
always a recipe for success, especially if you're a pastry chef.
So each year we see a surge of new pastry hybrids, all hoping to
become the new cruffin.
Have you already spotted the latest one? It's baklava cheesecake.
The crispy and sweet dessert from Turkey, Greece, and the Middle
East mixes perfectly with the creamy and fresh classic cheesecake.
All the best textures combined in one treat.
TASTE TOMORROW
Taste Tomorrow is the world's largest ecosystem for consumer
understanding in bakery, patisserie and chocolate. By tracking local
and global consumer behaviors, attitudes and choices, it provides
the industry with valuable, in-depth insights.
56 2023
SPRING CAKES
JOHN UNREIN

bake - March/April 2023

Table of Contents for the Digital Edition of bake - March/April 2023

bake - March/April 2023 - Intro
bake - March/April 2023 - 1
bake - March/April 2023 - 2
bake - March/April 2023 - 3
bake - March/April 2023 - 4
bake - March/April 2023 - 5
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bake - March/April 2023 - 37
bake - March/April 2023 - 38
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bake - March/April 2023 - 56
bake - March/April 2023 - 57
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bake - March/April 2023 - PAN1
bake - March/April 2023 - PAN2
bake - March/April 2023 - PAN3
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