bake - March/April 2023 - 62

WINNING PROMOTIONS
Versatility of Walnuts
California Walnuts is raising awareness of
the health benefits associated with omega-3
alpha-linoleic acid (ALA), while spotlighting
the many ways that the versatility of walnuts
can help increase the intake of omega-3
in the diet. Walnuts provide an excellent
source of the plant-based omega-3 alpha-linolenic
acid (2.5g/oz), which research indicates
may play a role in heart health, brain
health and healthy aging.
In fact, a 2022 study published in Advances
in Nutrition found that given the
accumulating evidence on omega-3 ALA
and cardiovascular-related outcomes, food
sources high in ALA should be included as
part of a heart-healthy dietary patten.
While research continues to reinforce the
many health benefits of walnuts, they are
also an easy food to incorporate in the everyday
diet, whether as an on-the-go snack
or as part of a meal. They are delicious on
their own, but also add great texture to
salads, yogurt or baked goods.
" To celebrate the power of omega-3, we
are kicking off our fourth annual global
month-long campaign on March 1, to highlight
that walnuts are an incredibly functional
and versatile food that makes omega-3
consumption tasty and easy for people
of all ages, " shares Robert Verloop, chief
executive officer of the California Walnut
Commission. " Walnuts are the only nut and
one of just a few foods that provide a rich
source of plant-based omega-3. We want to
inspire people to reap the health benefits of
those omega-3s by enjoying walnuts in their
daily snacks and meals. "
MULTITEXTURED
Snack Cakes
Hostess Brands has announced the launch
of its newest innovation, Hostess® Kazbars™,
a first-of-its-kind candy-bar-inspired
innovation within the snack cakes
market. The new Hostess innovation combines
layers of soft chocolate cake, crème,
candy crunch and melt-in-your-mouth
caramel or smooth chocolate fudge. The
bars are covered in a rich chocolate-flavored
coating and topped with a delightful
drizzle for an afternoon treat the whole
family will enjoy. Hostess Kazbars will be
available in two fan-favorite flavors: Chocolate
Caramel and Triple Chocolate.
62 2023
SRING CAKES
" We know that consumers are craving
multitextured snacks - and the variety
of creamy, crunchy and rich layers in our
new Kazbars will make every snacking
experience a more joy-filled one, " says
Christopher Balach, general manager of
Hostess Brands, LLC. " This new kind of
snack delivers the familiar, moist Hostess
cake consumers know and love with a
new, delicious fusion of layers and textures.
The snack has performed strongly
with consumers throughout product testing
and we're excited to see that translate
in the marketplace. "
Hostess Kazbars will come in two sizes
perfect for every snacking occasion. The
product will be available at grocery and
mass retailers nationwide in 10-ounce
boxes containing eight individually
wrapped 1.25-ounce mini bars. Single
individually wrapped Kazbars also will be
sold in a 2.75-ounce size.
California Walnuts' Power of 3 campaign
features recipes, videos, social media
content, digital advertising, instore promotions
and more to inspire people around
the world to enjoy the flavor, texture and
nutritional benefits that walnuts bring to
their lives. For more information about the
benefits of California walnuts along with new
global plant-forward recipe inspiration, visit
walnuts.org/power-of-3/ and be sure to share
your own walnut culinary creations on social
using the hashtag: #PowerOfOmega3.
HOSTESS BRANDS
CALIFORNIA WALNUTS
bake - March/April 2023

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