bake - May/June 2021 - 46

TIME SAVING TIPS
Innovation
through Synergy
Cargill's move to acquire Leman Decoration Group is the latest in a
series of steps to extend its presence and product line in the gourmet
space. In 2019, Cargill acquired Smet, a leading Belgium-based
supplier of chocolate and sweets decorations. In January, the company
expanded its Kalmthout, Belgium, gourmet production facility.
And in March, Cargill added signature origins to its Veliche™ line of
couverture chocolates.
Synergies between two organizations extend to Belgium-based
innovation centers. Cargill's House of Chocolate complex, with
its state-of-the-art chocolate experience facility, pilot plant and
sensory lab, is slated to open in early 2022, while Leman Decoration
Group's industry-leading R&D hub is located just 1.5 kilometers
away. Together, these centers will provide an unrivaled platform for
customer demonstrations, partnerships and innovations.
Cargill recently acquired Leman Decoration Group, a leading supplier
of cake decorations across the bakery sector, including the artisanal,
small industrial and home-baking segments, and foodservice.
The acquisition significantly broadens Cargill's offerings in the decorations
space, enabling the company's cocoa and chocolate business
to better serve gourmet customers in Europe and around the world.
Free tutorials
One of the ways that CakeSafe gives back to the baking
community is by hosting free tutorials. Every month a baker
takes over the company's Instagram and gives a tutorial on an
aspect of baking or decorating.
These tutorials are saved and are free to watch anytime,
even if you do not have an Instagram account.
Here are some examples:
* Tier Stacking Tips & Tricks
* Andrea from Sweet Details ATL shares the steps she
takes to ensure a stable and level tiered cake.
* How To Make a 3D Topper
* Mimi from Mimsicle Cakes gives step by step, easy
to follow directions to create an adorable bear from
gumpaste.
46 2021
THE SUMMER ISSUE
Customers will benefit from
increased intimacy and high speed
to market with complementary decoration technology, enhanced
production capabilities and a wide-ranging product portfolio.
" By adding Leman Decoration Group to the Cargill family, we're
able to support our gourmet and industrial customers at every
step of their journey - from concept to finished product, " said Inge
Demeyere, managing director Cargill Chocolate Europe. " Our dedicated
Gourmet business will be a true one-stop-shop for all their
chocolate needs: inclusions, decorations, couverture chocolate
and now also, an extensive range of special decorations,
all backed by a unique platform for sound
customer service, including extensive R&D
and printing capabilities, and the combined
expertise and resources of two world-class
organizations. "
Known for its wide and creative product
range, Leman Decoration Group's portfolio
spans cake decorations, chocolate printings,
sugar-based decorations and wafers. The family-owned
business has cultivated customers across
55 countries by combining its strength for product innovation
with a vertically integrated, end-to-end supply chain, offering
a unique platform for unparalleled customer service.
This approach aligns with Cargill's goal of providing end-to-end,
bean-to decorations gourmet solutions.
" Cargill's deep chocolate production expertise and established
global cocoa and chocolate supply compliments our long-standing
commitment to our gourmet customers, " said Didier Leman,
owner of Leman Decoration Group. " By joining with Cargill, we can
build on our nearly six-decade legacy in the decoration space and
leverage the collective strengths of our complementary operations
to better serve the full-spectrum of our clients' needs today and for
years to come. "
As part of the transaction, all Leman Decoration Group facilities,
including its three state-of-the-art manufacturing sites in Belgium,
Mauritius and Thailand, and its nearly 450 employees will join the
Cargill family, reporting into its dedicated Global Gourmet and
Distribution organization.
The move
creates a true
one stop shop.
CARGILL
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