bake - May/June 2021 - 6

management
CREATING PRODUCTS
FOR SPECIAL EVENTS
For bakeries looking to stir up new business
during slower periods in the year,
limited-time offers (LTOs) provide a way
to generate excitement and bring in nonregular
customers.
Market research consultant Technomic
reports that over a five-year period where
it analyzed new product trends in the foodservice
industry, limited-time offers tallied
an incredible 63.9% growth on average.
Customers are looking for these innovative
products, and while holidays can be an excellent
source of inspiration, you can keep
your eye open throughout the year for
special events that allow you to time your
product releases.
An excellent example of this occurred
earlier this year. NASA announced that its
Perseverance Rover would be set to make
its landing on Mars on Feb. 18. In preparation
for that day, Krispy Kreme Doughnuts
announced that it would give fans a unique
opportunity to celebrate with its limitededition
Mars Doughnut.
The Mars Doughnut was made to look
like the red planet, featuring a Chocolate
Kreme-filled doughnut dipped in caramel
icing with a red planet swirl and sprinkled
with chocolate cookie crumbs. For one day
only, the doughnut chain gave a free Mars
Doughnut to those who showed a NASAissued
Mars 2020 Perseverance " boarding
pass " that they could register for at NASA's
website.
When Perseverance landed in Mars' Jezero
Crater, it had traveled 292.5 million miles
since lifting off July 30, 2020 from Cape
Canaveral Air Force Station in Florida. It
contained the first-ever helicopter to be
Unique bakery items stir customer excitement when
presented as limited-time offers.
06 < MAY-JUN 2021 | bakemag.com
In order to truly maximize the potential
of these special products, utilize the power
of social media. Visual-heavy platforms like
Facebook and Instagram are built to showcase
enticing images, so plan on posting
about your special products ahead of time.
Make sure the product shots are well-lit and
framed, to better display their deliciousness.
If you're promoting a product that will
only be around for a short time, such as
those done in coordination with special
events, you can even ask customers to
post about them on social media and tag
your bakery, furthering your marketing capabilities.
deployed
on Mars and numerous other
technologies to seek signs of ancient life
and collect rock and soil samples. The
rover also carried the names of nearly 11
million people who participated in NASA's
" Send Your Name to Mars " program.
LTOs work by energizing your customer
base to act now. They can boost immediate
sales by 10% or more and make a lasting
impression that brings customers back for
more. In the case of Krispy Kreme's Mars
Doughnut, guests only had one day to act,
which motivated them to take advantage
of the one-of-a-kind offer.
KRISPY KREME, JOHN UNREIN

http://www.bakemag.com

bake - May/June 2021

Table of Contents for the Digital Edition of bake - May/June 2021

bake - May/June 2021 - Intro
bake - May/June 2021 - 1
bake - May/June 2021 - 2
bake - May/June 2021 - 3
bake - May/June 2021 - 4
bake - May/June 2021 - 5
bake - May/June 2021 - 6
bake - May/June 2021 - 7
bake - May/June 2021 - 8
bake - May/June 2021 - 9
bake - May/June 2021 - 10
bake - May/June 2021 - 11
bake - May/June 2021 - 12
bake - May/June 2021 - 13
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bake - May/June 2021 - 18
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bake - May/June 2021 - 27
bake - May/June 2021 - 28
bake - May/June 2021 - 29
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bake - May/June 2021 - 31
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bake - May/June 2021 - 35
bake - May/June 2021 - 36
bake - May/June 2021 - 37
bake - May/June 2021 - 38
bake - May/June 2021 - 39
bake - May/June 2021 - 40
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bake - May/June 2021 - pan-1
bake - May/June 2021 - pan-2
bake - May/June 2021 - pan-3
bake - May/June 2021 - pan-4
bake - May/June 2021 - pan-5
bake - May/June 2021 - pan-6
bake - May/June 2021 - pan-7
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bake - May/June 2021 - pan-49
bake - May/June 2021 - pan-50
bake - May/June 2021 - pan-51
bake - May/June 2021 - pan-52
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
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https://www.nxtbook.com/sosland/bake/2012_11_01
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https://www.nxtbook.com/sosland/bake/2012_08_01
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https://www.nxtbook.com/sosland/bake/2012_06_01
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