bake - May/June 2022 - 3

editor's note
summer celebrations
EDITORIAL STAFF
Editor
Managing Editor
Digital Media Associate Editor
PUBLISHING STAFF
Publisher
National Account Executive
National Account Executive
Sales Enablement Specialist
Audience Development Director
Audience Development Analyst
Audience Database Specialist
Audience Development Coordinator
Director of Digital Media
Digital Advertising Manager
Advertising Manager
Advertising Coordinator
Design Services Manager
Production Specialist
Senior Design Consultant
Senior Graphic Designer
Promotions Manager
Promotions Media Designer
CORPORATE STAFF
Chairman and CEO
President
Chief Financial and Administrative Officer
Chief Operating Officer and Executive Editor
Chief Marketing Officer
SOSLAND PUBLISHING COMPANY
4801 Main Street, Suite 650,
Kansas City, MO 64112
Phone: (816) 756-1000
Fax: (816) 756-0494
Web: bakemag.com
Email: bakemag@sosland.com
John Unrein
Andy Nelson
Brian Amick
Troy Ashby
Gretchen Wagner
Lily Alvarez
Whitney Hartman
Michael Barbee
Dustin Pickman
Hannah Carney
Lauren Juliana
Jon Hall
Carrie Fluegge
Nora Wages
Annie Fournier
Elisabeth Spillman
Marj Potts
Becky White
Brian Peterman
Jim White
Abby Chronister
Charles S. Sosland
L. Joshua Sosland
Staci Greco
Meyer Sosland
Jim Saladin
As you are reading this, America is preparing for a donut extravaganza
on National Donut Day June 3, and there are many
more promotional opportunities ahead.
The Retail Bakers of America reminds us that National Bakery
Day is approaching on Sept. 30, when our industry is encouraged
to promote the message, " Keep your dough local. "
This summer, there are several fun celebrations that your bakery
shop can jump on board. Here are a few:
National German Chocolate Cake Day on June 11
National Peanut Butter Cookie Day on June 12
National Pecan Sandies Day on June 23
National Sugar Cookie Day on July 9
National Blueberry Muffin Day on July 11
National Pecan Pie Day on July 12
These festive holidays - and many more - remind us of the joy
of bakery and how celebrations bring people together during
times when we need it most.
Newly released Culinary Visions consumer research with over
2,000 consumers nationwide suggests restaurants that explored
new business models to keep their patrons nourished
and connected during the pandemic are reaping benefits in the
new post pandemic culture. The study was inspired by restaurants
that found inventive ways to stay connected with their
customers while keeping their businesses alive.
Of note, 76% of consumers surveyed considered themselves
adventurous eaters. This sense of adventures appeals both at
home and in restaurants. 84% said they enjoy being creative
with ingredients in the kitchen.
JOHN UNREIN
junrein@sosland.com
FoodEntrepreneur
Experience
A Note to Our Readers
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insights we provide. In addition to our industry leading print editions, you can always stay
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bakemag.com | MAY-JUN 2022 > 03

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bake - May/June 2022

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