bake - May/June 2022 - 33
spread out over several pages,
made easier to read and were
compartmentalized with sidebars,
charts and " sound bites. "
" The goal is to create a
Prefacing this effort was a plan drawn up by the
publisher and editors for a comprehensive overhaul of
content. The magazine's design team knew the editorial
shift was intended to better serve the retail marketplace
and its readers' focus on consumer as well as business
needs. That led them to evaluate contemporary mass
media, rather than review just business-to-business titles.
They deliberately pursued the " look and feel " of popular
lifestyle magazines. Additional white space. More photos.
More graphics. More art. Text, set in ultra-fashionable
fonts, was leaded a few points extra to let in more " air. "
Color blocks in graded shades and tints replaced red,
blue and other bright colors previously in use.
Restyling went more than skin deep. Content
changed, too. News coverage turned into departments,
each named for a targeted subject area. Feature stories
magazine with more entry points so that the information
you care about pops up fast, " Conan wrote. " The
hope is that you linger and discover items you may not
have realized could impact your business. "
She described the " new " magazine as providing
" insight for business on the rise. "
Unrein joined the magazine's staff in March that
year, taking over as editor. Looking back, he said, " The
redesign dramatically increased the value and readership
of Baking Buyer, now bake. "
The new look did not go unnoticed by the magazine's
publishing peers. The very next year, Baking Buyer
received national recognition, named as a top-three
finalist in Folio magazine's annual Ozzie Awards for best
overall magazine redesign. The magazine's designer,
Cayce Richardson, accepted the award.
Icing Smiles is a nonprofit organization that provides custom
celebration cakes and other treats to families impacted by the
critical illness of a child. We understand that the simple things,
like a birthday cake, are luxuries to a family battling illness.
Help us create SMILES for deserving children
Make a $15 donation to @icingsmiles through Venmo!
WWW.ICINGSMILES.ORG
bakemag.com | MAY-JUN 2022 > 33
JOHN UNREIN
http://WWW.ICINGSMILES.ORG
http://www.bakemag.com
bake - May/June 2022
Table of Contents for the Digital Edition of bake - May/June 2022
bake - May/June 2022 - Intro
bake - May/June 2022 - 1
bake - May/June 2022 - 2
bake - May/June 2022 - 3
bake - May/June 2022 - 4
bake - May/June 2022 - 5
bake - May/June 2022 - 6
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bake - May/June 2022 - BLANKa
bake - May/June 2022 - BLANKb
bake - May/June 2022 - PAN–1
bake - May/June 2022 - PAN–2
bake - May/June 2022 - PAN–3
bake - May/June 2022 - PAN–4
bake - May/June 2022 - PAN–5
bake - May/June 2022 - PAN–6
bake - May/June 2022 - PAN–7
bake - May/June 2022 - PAN–8
bake - May/June 2022 - PAN–9
bake - May/June 2022 - PAN–10
bake - May/June 2022 - PAN–11
bake - May/June 2022 - PAN–12
bake - May/June 2022 - PAN–13
bake - May/June 2022 - PAN–14
bake - May/June 2022 - PAN–15
bake - May/June 2022 - PAN–16
bake - May/June 2022 - PAN–17
bake - May/June 2022 - PAN–18
bake - May/June 2022 - PAN–19
bake - May/June 2022 - PAN–20
bake - May/June 2022 - PAN–21
bake - May/June 2022 - PAN–22
bake - May/June 2022 - PAN–23
bake - May/June 2022 - PAN–24
bake - May/June 2022 - PAN–25
bake - May/June 2022 - PAN–26
bake - May/June 2022 - PAN–27
bake - May/June 2022 - PAN–28
bake - May/June 2022 - PAN–29
bake - May/June 2022 - PAN–30
bake - May/June 2022 - PAN–31
bake - May/June 2022 - PAN–32
bake - May/June 2022 - PAN–33
bake - May/June 2022 - PAN–34
bake - May/June 2022 - PAN–35
bake - May/June 2022 - PAN–36
bake - May/June 2022 - PAN–37
bake - May/June 2022 - PAN–38
bake - May/June 2022 - PAN–39
bake - May/June 2022 - PAN–40
bake - May/June 2022 - PAN–41
bake - May/June 2022 - PAN–42
bake - May/June 2022 - PAN–43
bake - May/June 2022 - PAN–44
bake - May/June 2022 - PAN–45
bake - May/June 2022 - PAN–46
bake - May/June 2022 - PAN–47
bake - May/June 2022 - PAN–48
bake - May/June 2022 - PAN–49
bake - May/June 2022 - PAN–50
bake - May/June 2022 - PAN–51
bake - May/June 2022 - PAN–52
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
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https://digital.bakemag.com/sosland/bake/2020_02_01
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https://digital.bakemag.com/sosland/bake/2019_12_01
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http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
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