bake - May/June 2023 - 16
" Twisted by Wetzel's embraces
the magic or our core brand
and elevates it to a whole
new level, providing a bigger,
bolder, more imaginative
expression of Wetzel's. "
Kim Freer, chief marketing officer at Wetzel's
maple glaze and crispy bacon bits, among others.
* Pretzel Chimney Cakes - The average ice cream
cone pales in comparison to these twisted chimney
cones. Our famous pretzel dough, rolled in sugar
crystals and filled with creamy soft serve. Available
in Cookies & Cream, Chocolate Brownie and more.
House-Made Drinks include refreshing lemonades,
floats and more, like the sweet and tangy Mangonada,
made with real mango frozen lemonade, chili lime
seasoning and enjoyed through a tamarind straw.
" Twisted by Wetzel's embraces the magic or our core
drizzled and finished with inventive toppings. Try
crowd pleaser S'mores Bitz - classic Bitz, smothered
in rich chocolate fudge, mini marshmallows,
graham cracker crunch and chocolate chips. Other
options include Bacon Ranch and Baja Elote.
* Topped Pretz - A truly tempting treat, Wetzel's
traditional full-sized pretzels are topped with
surprising flavors. Options include the Nashville
Heat, covered in Wetz Cheese Sauce and dusted
with Nashville spice, and the Maple Bacon, with a
16 < MAY-JUN 2023 | bakemag.com
brand and elevates it to a whole new level, providing a
bigger, bolder, more imaginative expression of Wetzel's, "
said Kim Freer, chief marketing officer. " Building upon our
legacy, we're reimagining how and where these twisty
treats are enjoyed. By bringing an innovative menu and
engaging in-store experience to neighborhood locations,
we're making pretzels more fun and more accessible than
ever before. We're proud to debut this new concept in
our home state of California, bringing our vision of a
Wetz Coast Wonderland to life. "
Bringing Wetzel's whimsical nature to fans in convenient
neighborhood locations, the store design provides
guests with a vibrant, immersive, 360-degree experience.
It's bright, energetic interior matches the brand's fun,
playful persona and its open kitchen highlights its heritage
of artisan craftsmanship. Twisted by Wetzel's activates
the brand's mantra to " bring pretzels to the people "
through a prototype that is suited for power shopping
centers in densely populated urban, suburban and college
town settings. Targeting optimal sites at 1,200 square
feet with strong street visibility and the potential for
outdoor seating, its locations will be optimized for both
dine-in and online ordering occasions.
WETZEL'S PRETZELS
http://www.bakemag.com
bake - May/June 2023
Table of Contents for the Digital Edition of bake - May/June 2023
bake - May/June 2023 - Intro
bake - May/June 2023 - 1
bake - May/June 2023 - 2
bake - May/June 2023 - 3
bake - May/June 2023 - 4
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bake - May/June 2023 - PAN-1
bake - May/June 2023 - PAN-2
bake - May/June 2023 - PAN-3
bake - May/June 2023 - PAN-4
bake - May/June 2023 - PAN-5
bake - May/June 2023 - PAN-6
bake - May/June 2023 - PAN-7
bake - May/June 2023 - PAN-8
bake - May/June 2023 - PAN-9
bake - May/June 2023 - PAN-10
bake - May/June 2023 - PAN-11
bake - May/June 2023 - PAN-12
bake - May/June 2023 - PAN-13
bake - May/June 2023 - PAN-14
bake - May/June 2023 - PAN-15
bake - May/June 2023 - PAN-16
bake - May/June 2023 - PAN-17
bake - May/June 2023 - PAN-18
bake - May/June 2023 - PAN-19
bake - May/June 2023 - PAN-20
bake - May/June 2023 - PAN-21
bake - May/June 2023 - PAN-22
bake - May/June 2023 - PAN-23
bake - May/June 2023 - PAN-24
bake - May/June 2023 - PAN-25
bake - May/June 2023 - PAN-26
bake - May/June 2023 - PAN-27
bake - May/June 2023 - PAN-28
bake - May/June 2023 - PAN-29
bake - May/June 2023 - PAN-30
bake - May/June 2023 - PAN-31
bake - May/June 2023 - PAN-32
bake - May/June 2023 - PAN-33
bake - May/June 2023 - PAN-34
bake - May/June 2023 - PAN-35
bake - May/June 2023 - PAN-36
bake - May/June 2023 - PAN-37
bake - May/June 2023 - PAN-38
bake - May/June 2023 - PAN-39
bake - May/June 2023 - PAN-40
bake - May/June 2023 - PAN-41
bake - May/June 2023 - PAN-42
bake - May/June 2023 - PAN-43
bake - May/June 2023 - PAN-44
bake - May/June 2023 - PAN-45
bake - May/June 2023 - PAN-46
bake - May/June 2023 - PAN-47
bake - May/June 2023 - PAN-48
bake - May/June 2023 - PAN-49
bake - May/June 2023 - PAN-50
bake - May/June 2023 - PAN-51
bake - May/June 2023 - PAN-52
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https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
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