bake - May/June 2023 - 23
" Those memories are
engrained in me -
learning how different
every single region of
Mexico (where there
are 32 states) is. "
Marissa Gencarelli, co-owner of Yoli Tortilleria
chocolate water. Dark bittersweet chocolate is used to
make the drink, instead of using milk, and is considered
an alternative to coffee.
They grew up during the peso crash, and kidnappings
in Mexico happened left and right - " just a fact of life, "
she admits. Her father motivated her because he spoke
like Barack Obama, sharing motivational messages and
keeping the family going.
" Those memories are engrained in me - learning how
different every single region of Mexico (where there are
32 states) is. We would go to the jungle where I would
see parrots flying around. Another time we might be
traveling through the desert. "
Her father, she says, " was an incredible cook, " and those
family adventures continued until she was 12 years old.
As an adult, she worked in an entirely different world (a
corporate job in health-care technology) for 16 years.
But she remained connected to her roots, and she was
overjoyed when her father shared a family binder filled
with hundreds of handwritten recipes.
This small gesture opened the floodgates to a brand,
new career.
" I told Mark, 'Let's buy some corn and get a crank.
What if we get a good mill? " noting at the time that both
worked as corporate businesspeople. " We went to Los
Angeles to find a tortilla machine. We planned to do this
at night and then sell our tortillas at a farmer's market. "
Mark started setting up samples and giving fresh
products to local chefs. Then, an important customer
asked, Can you do this seven days a week?
They said yes, of course. Mark wound up leaving his
James Beard Award finalist Marissa Gencarelli of Yoli Tortilleria is
redefining Mexican tortillas and pastries.
bakemag.com | MAY-JUN 2023 > 23
JOHN UNREIN
http://www.bakemag.com
bake - May/June 2023
Table of Contents for the Digital Edition of bake - May/June 2023
bake - May/June 2023 - Intro
bake - May/June 2023 - 1
bake - May/June 2023 - 2
bake - May/June 2023 - 3
bake - May/June 2023 - 4
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bake - May/June 2023 - PAN-1
bake - May/June 2023 - PAN-2
bake - May/June 2023 - PAN-3
bake - May/June 2023 - PAN-4
bake - May/June 2023 - PAN-5
bake - May/June 2023 - PAN-6
bake - May/June 2023 - PAN-7
bake - May/June 2023 - PAN-8
bake - May/June 2023 - PAN-9
bake - May/June 2023 - PAN-10
bake - May/June 2023 - PAN-11
bake - May/June 2023 - PAN-12
bake - May/June 2023 - PAN-13
bake - May/June 2023 - PAN-14
bake - May/June 2023 - PAN-15
bake - May/June 2023 - PAN-16
bake - May/June 2023 - PAN-17
bake - May/June 2023 - PAN-18
bake - May/June 2023 - PAN-19
bake - May/June 2023 - PAN-20
bake - May/June 2023 - PAN-21
bake - May/June 2023 - PAN-22
bake - May/June 2023 - PAN-23
bake - May/June 2023 - PAN-24
bake - May/June 2023 - PAN-25
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bake - May/June 2023 - PAN-29
bake - May/June 2023 - PAN-30
bake - May/June 2023 - PAN-31
bake - May/June 2023 - PAN-32
bake - May/June 2023 - PAN-33
bake - May/June 2023 - PAN-34
bake - May/June 2023 - PAN-35
bake - May/June 2023 - PAN-36
bake - May/June 2023 - PAN-37
bake - May/June 2023 - PAN-38
bake - May/June 2023 - PAN-39
bake - May/June 2023 - PAN-40
bake - May/June 2023 - PAN-41
bake - May/June 2023 - PAN-42
bake - May/June 2023 - PAN-43
bake - May/June 2023 - PAN-44
bake - May/June 2023 - PAN-45
bake - May/June 2023 - PAN-46
bake - May/June 2023 - PAN-47
bake - May/June 2023 - PAN-48
bake - May/June 2023 - PAN-49
bake - May/June 2023 - PAN-50
bake - May/June 2023 - PAN-51
bake - May/June 2023 - PAN-52
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
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https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
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https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
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https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
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http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
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