bake - May/June 2023 - 43

sweet goods
Gingerbread Cake Donuts
Dawn Foods has announced the launch of its new Majestic Gingerbread
Cake Donut Mix for the 2023 holiday season. The new mix
offers bakery, donut shop, and in-store bakery customers an easy
way to spice up seasonal sales with a favorite consumer flavor.
With a blend of warm spices that includes cinnamon, clove,
nutmeg, and allspice, gingerbread is an ideal flavor for the winter
and holiday season. According to a 2023 Datassentials Seasonality
Report, gingerbread is the second most popular seasonal
winter breakfast pastry flavor and is at least 10 times more likely
to be on the menu during winter months, making it an excellent
choice for bakeries' Limited Time Offers (LTOs).
Dawn's new Majestic Gingerbread Cake Donut Mix is designed
to simplify the process of creating gingerbread donuts, making
it easy for bakery staff to just mix with water to create delicious
donuts in minutes. The mix can be customized with Dawn's wide
selection of icings, glazes, and holiday sprinkles to create unique
and festive LTOs that drive sales and keep customers coming
back all season long.
While many bakeries are planning their holiday menu now,
Dawn is encouraging bakers to speak with their U.S and Canada
sales representatives to express interest in pre-booking the mix
before June 1. Limited quantities will be available for order in
October.
" Dawn wants to make the hectic holiday time for bakers a little
easier by offering a top consumer-trending flavor donut mix that
adds a festive touch to their holiday menus, " said Allison Hornev,
director of portfolio innovation at Dawn Foods. " By pre-booking
orders for the mix, our customers can mark one more thing off
their to-do lists and focus on other tasks that need their attention.
Our Gingerbread donut mix is a simple solution that helps
make the season a little less stressful. "
To further help bakeries bring this flavor to life, Dawn's expert
technical sales representatives are available to help optimize
performance, recipe test, and train staff to ensure a successful
LTO campaign.
To learn more about the new Majestic Gingerbread Cake Donut
Mix, visit DawnFoods.com/GingerbreadDonut.
TEMPE TIME
Voodoo Doughnut has announced the upcoming opening
of its first store in Arizona. The new location will be
in Tempe, and is set to open later this year, marking the
19th store for the brand.
The Tempe location will feature Voodoo Doughnut's
signature pink color in a vibrant, colorful interior, with
custom artwork by local artists and a patio area for
guests to enjoy their doughnuts and coffee in the Arizona
sunshine.
" We've been exploring the Arizona market for a while as
part of our continuous growth strategy, and we're excited
to finally bring our doughnuts to Tempe, " says Chris
Schultz, chief executive officer of Voodoo Doughnut. " We
can't wait to become a part of the local community. "
This announcement comes on the heels of recent openings
in San Antonio and Austin, Texas, for the brand
with plans to open in Boulder, Colo., later this year. Old
friends and entertainment-oriented Portlanders Kenneth
" Cat Daddy " Pogson and Tres Shannon collaborated on
the creation of Voodoo Doughnut as a joint entrepreneurial
venture in 2000.
bakemag.com | MAY-JUN 2023 > 43
DAWN FOODS
http://www.DawnFoods.com/GingerbreadDonut http://www.bakemag.com
bake - May/June 2023

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