bake - May/June 2023 - PAN-33

BREAD AND BAKING
" In 2016 Culinary
Visions coined the term
Oxy-Modern to describe
a world of cultural
contradictions that were
driving food culture, "
SHARON OLSON
EXECUTIVE DIRECTOR OF
CULINARY VISIONS
Fruit-Os are very highly concentrated
to maximize flavors and reduce food
costs. Just buy one bag of cake donut
mix. Every time you add Fruit-O
Concentrate, you save on bag of cake
donut mix you don't have to buy!
Donut mix is a prime candidate for
the addition of Fruit-O Concentrate.
But you can use Fruit-O Concentrate for
all types of batter, doughs, and icings.
Bakeries can customize your product to
your every whim.
INTERNATIONAL FLAVORS
While local foods have a powerful
appeal, international foods and flavors
are enticing. Even though global travel
has been dampened in recent years,
many countries are promoting their
culture around the world with culinary
diplomacy programs that introduce new
foods to consumers at home and away
from home. 83% of consumers in this
survey said they enjoy exploring new
cultures through food.
The newest Culinary Visions 2023
nationwide survey of more than 2,100
consumers found the hectic pace of
modern life requires fast fuel as much as
personal service and social food-centric
experiences.
Modern consumers have a powerful
sense of culinary adventure when it
comes to exploring global foods.
The most recent Culinary Visions study
finds American consumers continue to
be captivated by opposing trends both at
home and away from home. The research
identified three important areas where
food professionals can satisfy and delight
their patrons:
Pandemic weary consumers have returned
with enthusiasm to immersive experiences
like food festivals, street markets and fancy
food emporiums where food is both the
attraction and the entertainment. 71% of
those surveyed in the recent study said they
enjoy a food market experience because it
is just as much a social occasion as it is a
shopping trip.
Yet the pace of life and volume of
commitments are also fueling fast casual
and quick service restaurants. 57% of
survey participants said sharing a meal
with a friend or family members in the
car suits their hectic lifestyle.
" In 2016 Culinary Visions coined the
term Oxy-Modern to describe a world
of cultural contradictions that were
driving food culture, " says Sharon Olson,
executive director of Culinary Visions.
" In the most recent study, we found that
trends and counter-trends are very much
at play in today's menus. "
The desire and willingness to pay for
local and sustainable foods has become a
mega-trend. Survey participants expressed
an appreciation for everyone involved
in bringing their food to the table.
Furthermore, 77% said they are willing
to pay more for food that comes from
local producers. Having the opportunity
to meet the producer adds to the appeal.
75% of consumers surveyed said they
like talking to food vendors who are
passionate about the products they sell.
Food savvy consumers want to know
as much as they can about the food they
consume, and that goes beyond required
ingredient statements on packaged goods.
Technology that makes information
easily accessible at the point of sale can
encourage purchases of freshly prepared
foods. 80% of shoppers agreed that they
would like to have more information
about the sources of the fresh items they
purchase in the grocery store readily
available to them in-store.
Although shoppers want the
convenience of shopping that technology
has enabled, when they come into the
store, they want a worthwhile experience.
72% said that experts available to answer
questions on specific food items made
them feel like it was worth the trip to
the store. And 86% said they enjoyed
sampling products when shopping for
groceries.
JUNE 23 | PANADERĺA
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bake - May/June 2023

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