bake - November/December 2023 - 30

cakes
Reinventing Cheesecake
Cheesecakes are riding a wave of popularity, and new types of
cheesecakes are driving much higher demand.
Dessert lovers can now have the best of both worlds by indulging
in a delicious combination of two iconic sweets - and
there's no need to travel. Indeed, Junior's announced that its new
OREO® Cheesecake, a partnership with Mondelez, the maker of
iconic and best-selling cookies,
is now on the shelves in grocery
stores across the country.
The new cheesecake blends
OREO® cookies into Junior's
Original
New
York
Style
Cheesecake recipe - all baked
into a crispy OREO® cookie
crust and topped with an
OREO® wafer, buttercream,
and chocolate fudge frosting.
" We think this cheesecake is
really 'good stuf,' " Alan Rosen,
the third-generation owner of
Junior's, said, referring to one of the notable
OREO® flavors. " Now lovers of both OREOs® and
Junior's cheesecakes have a newfound motivation
to go to the grocery store, especially with
the holidays coming up. "
Refrigerator aisles are stocked with Junior's
OREO® Cheesecake and fans from coast to
coast can dunk right into the flavorful masterpiece.
Depending on grocery store location, the
OREO® Cheesecakes are available to consumers
as 6-inch cakes, 7-inch cakes, or as " Little Fellas, "
Junior's classic miniature cheesecakes.
30 < NOV-DEC 2023 | bakemag.com
Flavors and new formats
Across other avenues, cheesecakes are bringing new flavor sensations
in a variety of popular formats.
Three Brothers Bakery celebrated National Cheesecake Day
earlier this year
with $4 cheesecake slices (normally $8.99/
each). Slices have a variety of toppings, including apple, turtle
fudge, cherry and more.
LA's Coolhaus announced this year's rainbow-themed novelty,
the Love Out Loud Sammie, which is a take on an ice cream
sandwich. Creamy cheesecake ice cream with a sweet strawberry
swirl hugged by rainbow sprinkle cookies. The ice cream
cookies featured hand-drawn illustrations honoring the fight for
LGBTQIA+ rights. Grocers including Gelson's and DashMarts nationwide
via DoorDash.
Earlier this year, The Cheesecake Factory expanded The
Cheesecake Factory At Home® products in grocery stores, introducing
two premium cheesecake flavored ice cream bars dipped
in a delicious chocolatey cookie-crunch coating to create a twoin-one
frozen dessert. It is inspired by The Cheesecake Factory's
Original cheesecake that started it all.
NEW FACILITY
The Cheesecake Factory Incorporated announced that it has
acquired a 37-acre site in Charlestown, Ind., where it plans to
develop its third bakery production facility. Once constructed,
the facility will produce The Cheesecake Factory's world-famous
cheesecakes and signature bakery products for its restaurants and
other foodservice wholesalers, retailers and distributors, in addition
to providing anticipated distribution efficiencies. " We are very
pleased to locate our new bakery production facility in Charlestown,
Ind., " said David Overton, founder, chairman and CEO.
JUNIOR'S, THREE BROTHERS BAKERY, COOLHAUS, THE CHEESECAKE FACTORY
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bake - November/December 2023

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