bake - November/December 2023 - 6
management
the Little Less
Generation
Food waste is gaining momentum as a leading concern among
bakery shoppers, according to Ann-Marie Roerink, president of
210 Analytics, who spoke at Corbion's recent Media Day 2023.
" Cherry-picking consumers focus on buying what they need
and wasting less, " Roerink explained. " Consumers are buying
fewer units per trip - down 4% vs. a year ago. "
Inflation is coming down, yet there are key customer behavioral
changes that are lingering from pandemic times. Roerink
points to two: 93% of shoppers are making one or more changes
when buying groceries, and 39% are ordering from restaurants
less often. Of note, 74% of consumers are buying at least some
groceries in different stores than they normally shop because of
inflation.
Introducing the " Little Less " Generation.
Bakery dollars spent at US grocery stores are up 10.6%, but
units are down overall by 1.9%.
There is a bright side to this developing trend, though, and
that is shoppers are looking for reasons to splurge a little.
More than half (57%) of shoppers try to recreate restaurant
meals at home.
Shoppers are shifting where they look for promotions. Instore
signage, store app, and online circular now rank as the top three
places they go.
A good idea for retailers is to point out the cost-effectiveness
06 < NOV-DEC 2023 | bakemag.com
of cooking for yourself and your family, Roerink said.
" Consumers are eying sales promotions, and people are willing
to switch what they are going to buy, " she added. " Personalized
promotions based on past purchases (62% say so) are a
good or great idea. "
Roerink suggests promoting " merry making moments " as a
trigger to spark impulse purchases, a key for fresh bakery.
Beyond the obvious holidays, there are lots of micro holiday
opportunities on the rise - World Cup soccer, Taylor Swift, tailgating.
" Day of the Dead is coming on. "
People are even inventing their own holidays, like Hatch chile
festivals.
" That is what we are going to see in retail for a while, " she said.
REASONS TO SPLURGE
52% special occasion/holiday
45% do something special for myself/family
44% purchase a brand I like
41% convenience to save time
© ANNELEVEN, GARKUSHAART - STOCK.ADOBE.COM
http://www.bakemag.com
bake - November/December 2023
Table of Contents for the Digital Edition of bake - November/December 2023
bake - November/December 2023 - Intro
bake - November/December 2023 - 1
bake - November/December 2023 - 2
bake - November/December 2023 - 3
bake - November/December 2023 - 4
bake - November/December 2023 - 5
bake - November/December 2023 - 6
bake - November/December 2023 - 7
bake - November/December 2023 - 8
bake - November/December 2023 - 9
bake - November/December 2023 - 10
bake - November/December 2023 - 11
bake - November/December 2023 - 12
bake - November/December 2023 - 13
bake - November/December 2023 - 14
bake - November/December 2023 - 15
bake - November/December 2023 - 16
bake - November/December 2023 - 17
bake - November/December 2023 - 18
bake - November/December 2023 - 19
bake - November/December 2023 - 20
bake - November/December 2023 - 21
bake - November/December 2023 - 22
bake - November/December 2023 - 23
bake - November/December 2023 - 24
bake - November/December 2023 - 25
bake - November/December 2023 - 26
bake - November/December 2023 - 27
bake - November/December 2023 - 28
bake - November/December 2023 - 29
bake - November/December 2023 - 30
bake - November/December 2023 - 31
bake - November/December 2023 - 32
bake - November/December 2023 - 33
bake - November/December 2023 - 34
bake - November/December 2023 - 35
bake - November/December 2023 - 36
bake - November/December 2023 - 37
bake - November/December 2023 - 38
bake - November/December 2023 - 39
bake - November/December 2023 - 40
bake - November/December 2023 - 41
bake - November/December 2023 - 42
bake - November/December 2023 - 43
bake - November/December 2023 - 44
bake - November/December 2023 - 45
bake - November/December 2023 - 46
bake - November/December 2023 - 47
bake - November/December 2023 - 48
bake - November/December 2023 - 49
bake - November/December 2023 - 50
bake - November/December 2023 - 51
bake - November/December 2023 - 52
bake - November/December 2023 - BLANKa
bake - November/December 2023 - BLANKb
bake - November/December 2023 - PAN–1
bake - November/December 2023 - PAN–2
bake - November/December 2023 - PAN–3
bake - November/December 2023 - PAN–4
bake - November/December 2023 - PAN–5
bake - November/December 2023 - PAN–6
bake - November/December 2023 - PAN–7
bake - November/December 2023 - PAN–8
bake - November/December 2023 - PAN–9
bake - November/December 2023 - PAN–10
bake - November/December 2023 - PAN–11
bake - November/December 2023 - PAN–12
bake - November/December 2023 - PAN–13
bake - November/December 2023 - PAN–14
bake - November/December 2023 - PAN–15
bake - November/December 2023 - PAN–16
bake - November/December 2023 - PAN–17
bake - November/December 2023 - PAN–18
bake - November/December 2023 - PAN–19
bake - November/December 2023 - PAN–20
bake - November/December 2023 - PAN–21
bake - November/December 2023 - PAN–22
bake - November/December 2023 - PAN–23
bake - November/December 2023 - PAN–24
bake - November/December 2023 - PAN–25
bake - November/December 2023 - PAN–26
bake - November/December 2023 - PAN–27
bake - November/December 2023 - PAN–28
bake - November/December 2023 - PAN–29
bake - November/December 2023 - PAN–30
bake - November/December 2023 - PAN–31
bake - November/December 2023 - PAN–32
bake - November/December 2023 - PAN–33
bake - November/December 2023 - PAN–34
bake - November/December 2023 - PAN–35
bake - November/December 2023 - PAN–36
bake - November/December 2023 - PAN–37
bake - November/December 2023 - PAN–38
bake - November/December 2023 - PAN–39
bake - November/December 2023 - PAN–40
bake - November/December 2023 - PAN–41
bake - November/December 2023 - PAN–42
bake - November/December 2023 - PAN–43
bake - November/December 2023 - PAN–44
bake - November/December 2023 - PAN–45
bake - November/December 2023 - PAN–46
bake - November/December 2023 - PAN–47
bake - November/December 2023 - PAN–48
bake - November/December 2023 - PAN–49
bake - November/December 2023 - PAN–50
bake - November/December 2023 - PAN–51
bake - November/December 2023 - PAN–52
https://digital.bakemag.com/sosland/bake/bake-september-october-2024
https://digital.bakemag.com/sosland/bake/bake-july-aug-2024
https://digital.bakemag.com/sosland/bake/bake-redbook-2024
https://digital.bakemag.com/sosland/bake/bake-may-june-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2024
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com