Bake September/October 2021 - 7
they can see things from the outside. If you DIY your branding,
you may only design for your likes, as opposed to your
clients.
Marketing plays such an important role in the success of
a business. Having your own website can help you to stand
out and allows you to showcase your story, what your bakery
is about, the products you offer, and how to contact you.
Malarkey Cakes has an extensive website featuring sections
such as Cake Design, Gallery, Flavors, Prices, About, Blog, Get
in Touch, and Classes. Not only does this help potential customers
in finding what they want, it adds legitimacy to your
business and helps in SEO so that your business can be more
easily found online through searches.
Pricing is another aspect of the baking world that many
business owners have struggled with, especially early on.
Here are some tips Lake provides for pricing for profit:
* Work out your basic costs as a foundational part of
your business.
* Cost up ingredients per product.
* Time yourself for how long it takes to make the average
cake. This will change over time as your skills improve
and you develop your style.
* Copy pricing is bad for business. Work out your own
costs depending on your circumstances. Don't copy
another person's pricing, because you may not have
the same business model.
* Costing up your products correctly may be time consuming
but will give you more confidence to send out
quotes knowing you can't afford to charge less.
* If you look at your costs now, are you working for free
or below minimum salary? This will lead to burnout at
some point.
Finally, Lake says that growing a profitable business is a
process and not as simple as putting your prices up. Your
ideal client, branding, marketing, and pricing need to be in
alignment.
" For example, if your branding says cheap cakes, then prospective
clients will expect to pay low prices, " she says. " But
if your branding says high quality, designer, luxury cakes, then
people will be investigating more if you are making a proper
luxury wedding cake. "
Through the Malarkey Cakes website, Lake teaches cake
decorating classes and provides business mentoring through
workshops and one-to-one sessions. She covers all aspects of
setting up a sustainable cake business, including identifying
your ideal client, branding, marketing, and pricing.
bakemag.com | SEP-OCT 2021 > 07
THINGS TO CONSIDER
WHEN COSTING UP CAKES
* Ingredients for baking and decorating
* Consumables such as boards and boxes
* Delivery (per mile or fixed fee for distance covered)
* Overheads (rent, water, gas, electricity, WIFI, etc.)
* Estimated time to make the cake (see yourself as an
employee and make sure you get paid for your time)
* Profit margin - a percentage profit to invest back into
your business to help it grow
©SVETLANA LUKIENKO - STOCK.ADOBE.COM
http://www.bakemag.com
Bake September/October 2021
Table of Contents for the Digital Edition of Bake September/October 2021
Bake September/October 2021 - Intro
Bake September/October 2021 - 1
Bake September/October 2021 - 2
Bake September/October 2021 - 3
Bake September/October 2021 - 4
Bake September/October 2021 - 5
Bake September/October 2021 - 6
Bake September/October 2021 - 7
Bake September/October 2021 - 8
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https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
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https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
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https://digital.bakemag.com/sosland/bake/2019_12_01
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http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
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http://digital.bakemag.com/sosland/bake/2018_12_01
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http://digital.bakemag.com/sosland/bake/2016_12_01
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