bake - September/October 2022 - 14

project incorporates discounts for a
variety of ice cream parlor products
and flavors, including slush bases
and syrups, sundae toppings, and
milk shake and beverage syrups.
Looking forward, McArthur
recommended other important
assets for retail bakers including
QuickBooks online, nutraCoster
software by SweetWARE, and
Cybake, a bakery management
software system used by retail and
wholesale bakers to control their
operations, improve efficiency, and
increase sales.
The successful business model
for retailers is changing rapidly
and increasingly involves online
business.
" Technology is a definite driver in
the way people today access food, "
McArthur said. " There are so many
ways now that people want to take
delivery of the bakery products
you make. It all starts with a plan. "
Interactive showcases
Demonstrations and interactive
theater were popular at the show.
WP Bakery Group USA presented
a unique immersive experience with
its professional video demonstration
inside the Big Black Box at its
booth, featuring messaging from
multiple bakers and executives who
share ideas on how to implement
automation with an open structure
- and to " go up in quality. "
In a fashion similar to the Van
Gogh Immersive Experience seen
throughout the world, WP Bakery
Top: Stephane Meillier, test baker for
Lesaffre, demonstrates preparing
sourdough brioche.Bottom: Jane Tyler
of Cybake visits with Dawn Foods and
executives from the RPIA Group.
Group USA's revolutionary new
booth provided an immersive experience
in a " Big Black Box. "
Patricia Kennedy, president and
chief executive officer of WP Bakery
Group USA, said, " We have to start
thinking differently with how we
do everything. With this immersive
experience - something the
industry has never seen before - we
are able to present a much broader
view of our equipment line than
with machines on the booth floor. "
Expert demonstrations also
inspired bakers to achieve excellence.
Stephane Meillier, test baker
for Lesaffre, pastry chef and master
baker with more than 16 years'
experience in the industry, was
among the highly skilled presenters
during a variety of product demonstrations,
including his session on
producing sourdough brioche.
Although known as a yeast
supplier, Lesaffre is about much
more than yeast. The innovative
company provides a wide range
of baking solutions, such as dough
conditioners and enzymes to malts
and fortification products. Every
day, the expert technical team for
Lesaffre solves bakery formulation
challenges at Lesaffre Baking
Centers around the country.
The future is " phygital, " exclaimed
Sophie Blum, chief marketing and
channel officer for Puratos, during
a Sunday session at the Artisan
Marketplace, Crafted by Puratos.
In the United States, 26% of
consumers would like stores to be
more automated, and 30% believe
AI (artificial intelligence) will help
people make better food choices
in the future, according to Puratos
research.
" Consumers expect food to
go beyond nutrition. Mental and
14 < SEP-OCT 2022 | bakemag.com
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